Iga Świątek is a professional tennis player from Poland. Since turning professional in 2016, Świątek has won four Grand Slam titles, including the 2023 French Open, and has achieved a career-high ranking of World No. 1. With 14 WTA titles and four Grand Slams, Świątek has already cemented her place as one of the women to beat in the WTA Tour.
In this article, we take a look at some of Iga Świątek’s brand endorsement and sponsorship deals:
The PZU Group, which is the largest financial institution in Central and Eastern Europe, tied down Świątek in early 2021. Świątek has endorsed PZU during her Grand Slam and WTA Tour matches as well as the Olympic Games, increasing the brand awareness of the Polish insurance company on a global scale.
ON is an athletic shoe and performance sportswear company based in Switzerland that designs and markets sports clothing and running shoes.
In March 2023, Świątek announced the signing of a partnership deal with ON Running. As per the deal, Świątek sports both ON clothing and shoes until the deal runs out.
In August 2023, Świątek became the first tennis player to sign a sponsorship deal with global payments platform Visa, becoming one of its global ambassadors.
As a Visa global ambassador, Świątek collaborates with other sportspersons that have signed up with the American company ahead of the 2024 Paris Olympics Games.
International Management Group (IMG), the agency that has been representing the four-time Grand Slam-winner for nearly a year, announced this deal via its Instagram account on August 17, 2023. However, the length and the financial terms of the same were not disclosed.
OSHEE is a Polish isotonic drinks and food products company based in Kraków.
In February 2023, Świątek announced the signing of a personal endorsement deal with OSHEE. As per the deal, she features on OSHEE’s packaging and is also involved in the company’s global marketing campaigns.
Porsche is a Stuttgart-based German automobile manufacturer specialising in high-performance sports cars, SUVs and sedans.
In June 2023, Świątek, the then-reigning Porsche Tennis Grand Prix champion, announced via a Tweet that she’d be joining the Porsche family as an ambassador.
Having previously used the Prince Textreme Tour 100 racquet in her junior days, Świątek signed a contract with French sports equipment manufacturer Tecnifibre at the end of 2020.
Świątek uses the Tecnifibre T-Rebound Tempo racquet, which is specially designed for female tennis players.
Świątek ended the 2020 season on a high. With her surprising French Open title win and her sponsorship deal up for renewal by the end of the year, Świątek was awarded an upgraded deal with Asics.
Świątek’s association with Asics began at the start of 2020 on a one-year deal, with performance-related bonuses included in the contract. However, after a three-year run, Świątek joined the Swiss company ON Running in March 2023.
American clothing and sportswear giant Nike did a serious culling of the herd at the end of the 2019 season, and the players affected were mostly from the women’s game. Ajla Tomljanović, Maria Sakkari, Iga Świątek, Borna Ćorić and Eugenie Bouchard were some of the players that were let go from Nike’s roster.
Sakkari and Świątek later joined Japanese equipment manufacturer Asics at the start of 2020.
Swiss luxury watchmaker Rolex signed up Świątek as a brand ambassador in February 2021.
As a child, Świątek watched Roger Federer lift major trophies, and his Rolex watches remained engraved in her memory as an integral part of those historic moments.
“I am thrilled to join the Rolex family. This partnership is really inspiring for me and makes me realise how far my journey went – from being a kid and watching on TV how Roger holds the trophy with his timepiece on a wrist to having my own (timepiece, not the trophy[yet?]),” wrote Iga Świątek when she was unveiled as a Rolex ambassador.
Świątek was the first female ambassador from the tennis roster of Austrian energy drink maker and distributor Red Bull.
Before roping in Świątek, Red Bull had tied up Austria’s Dominic Thiem, Italy’s Matteo Berrettini and the USA’s Reilly Opelka as global brand ambassadors.
Chinese techno giant Xiaomi roped in Świątek as a brand ambassador at the start of 2021.
When unveiled as a Xiaomi ambassador, Świątek said: “You know that tennis is my passion and I want to show you how sport can develop and change your life. I want to share with Xiaomi fans what I do, how I prepare and how I pay. Maybe I will instil a passion for this wonderful sport in you.”
A luxury vehicle division of Japanese automaker Toyota, Lexus and Świątek’s association goes back to 2018, when she was still playing at the junior level.
Świątek’s success in the 2018 French Open girls’ doubles and the subsequent Wimbledon girls’ singles title attracted attention from many a corporate giant, including Lexus, which tied her down to a deal following her rise.