This article contains information regarding the organisations enjoying a strong branding presence across Jamaica’s men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Jamaica Football Federation.
Name of the football federation: Jamaica Football Federation (JFF)
Also read: CONMEBOL Copa América 2024 Sponsors
Adidas is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe, and only second in the world to Nike.
In January 2023, Adidas and the JFF announced a three-year partnership agreement, with the former becoming the official kit supplier of the Jamaican national teams in the process.
As per the deal, Adidas also enjoys brand representation at various JFF events and matches.
GraceKennedy is one of the largest Caribbean conglomerates with several diversified companies across the Caribbean, Europe, and North America. Founded in 1922, GraceKennedy today comprises more than 60 subsidiaries and associated companies spread across the globe.
The start of 2023 saw GraceKennedy sign a three-year deal with the JFF, thus becoming its official financial services partner.
As part of the deal, GraceKennedy provides the JFF with financial services, such as sponsorship, banking, and insurance.
Headquartered in Kingston, Jamaica, First Choice Pharmacy is a Jamaican company that specialises in providing pharmacy services. The company was founded in 1996.
In February 2023, First Choice Pharmacy and the JFF signed a three-year partnership deal.
As per the deal, First Choice Pharmacy provides on-site pharmacy services at JFF events while also working with the federation to promote health and wellbeing among football players and fans.
Established as an independent body to contribute to the development of sports in Jamaica, the Sports Development Foundation (SDF) commenced operations in 1995.
By the end of January 2023, the SDF had committed to a three-year partnership deal with the Jamaican Football Federation to become its official sports development partner.
As per the deal, the SDF provides the JFF with funding and technical assistance to help develop football at the grassroots level in Jamaica.
Stewart’s Automotive Group is a service-oriented company that evolved into Stewart’s Auto Sales Limited and is currently a dealer of Suzuki, Mitsubishi, and Honda motorcycles as well as an operator of Budget Rent-a-Car through acquisition of Issa Transport Group. The group is also the only authorised dealer in Jamaica of luxury brands BMW and Mini Cooper.
In November 2022, Stewart’s Automotive Group signed a partnership agreement with the JFF for an initial period of three years.
As per the deal, the Kingston-based company provides the Jamaican national team with vehicles, while also sponsoring their training camps and matches.
The Bob Marley Foundation is a Jamaican non-profit organisation that continues to honour the life and legacy of Robert Nesta Marley OM through community upliftment initiatives focusing on education, sports, culture, healthcare, and sustainable development.
The Bob Marley Foundation and the Jamaican Football Federation signed a three-year deal in January 2023, partnering up to promote football among children and young people in Jamaica.
As per the deal, the Bob Marley Foundation provides financial support to the JFF’s football development programmes while also helping to promote these programmes and the sport of football in Jamaica.
The Reggae Girlz Foundation (RGF) is a non-profit organisation whose mission is to inspire, educate, mobilise, and support the next generation of young female football players in underserved communities across the Jamaican island.
In January 2023, the Reggae Girlz Foundation committed to a five-year partnership with the JFF.
As per the deal, the RGF is to act as the official foundation of the Jamaican women’s national football team until 2028, providing them with support in areas such as education, mentoring, and career development.
Founded in 1978, WATA is a Jamaican packaged bottled water company based out of Kingston.
WATA and the JFF committed to a three-year partnership in January 2023 with an option to extend it for another year.
As per the deal, WATA provides the Jamaica men’s national football team with its bottled water, while also sponsoring their training camps and matches. WATA also works with the JFF to promote hydration among football players and fans.
Holiday Inn is an American chain of hotels based out of Atlanta, Georgia, and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee, that year. It operates hotels under the names Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, and Holiday Inn Resorts. As of 2018, Holiday Inn operates more than 1,100 locations.
In January 2023, Holiday Inn signed a three-year partnership agreement with the JFF to become its official hotel partner.
JAMECO Equipment Company is a fleet management company that provides leasing, rental, and maintenance services in Jamaica.
In November 2022, JAMECO Equipment Company became the official transportation partner of the Jamaican Football Federation after signing a three year partnership agreement.
As per the deal, JAMECO provides a 27-seater bus to the Jamaica national team, while also acting as a sponsor of their training camps and matches.
Founded in 1988, Pegasus Traders Limited is a Jamaican company that specialises in providing industrial equipment. The company offers a wide range of industrial equipment, including welding machines, generators, compressors, and air conditioners.
In January 2023, the JFF and the Kingston-based company agreed to a three-year deal, the latter becoming the former’s official equipment supplier in the process.
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