Joseph Buttler’s Brand Associations

January 11, 2021

Born September 8, 1990, Joseph Charles Buttler, widely reckoned as Jos Buttler, is an English cricketer, a right-handed batsman, and a wicketkeeper. Buttler is one of the most potent young guns in the English circuit and is known for his manic approach. Buttler has played a pivotal role in rejuvenating England’s shorter formats fortunes. His canny improvisations and confrontational approach helped him scale newer heights. Such talented cricketers are often involved in activities away from the game, mostly in the commercial ecosystem. Here are some commercial and sponsorship relations of Buttler.

On July 10, 2018, the UK-based private health insurance brand Vitality announced a partnership with Joss Buttler. With the signing, Buttler took over the role of Vitality’s brand ambassador. He used his role as a national sporting icon and his passion for healthy living to inspire and motivate people to make positive changes to their health and wellbeing. 

 Australian sports equipment company, Kookaburra, provides Buttler with the bat to match the high-performance demands of a global cricketer. Joss Buttler’s and Kookaburra’s notorious research and development program has formed a partnership that is relentless in its pursuit of excellence. 

Cooper Associates: 
In June 2012, Joss Buttler signed a personal endorsement agreement with the financial services company Cooper Associates. The sponsorship provides financial support for his playing and training requirements, and in return, he makes appearances on behalf of the West Country-based Cooper Associates.

In May 2019, around the time of ICC World Cup, Oppo collaborated with Jos Buttler for a “shot maker campaign.“ The company stated, “Jos Buttler brings all those values to life in the way he plays the game, so, as the ultimate Shot Maker, we are delighted to partner with him on this campaign.”

In December 2020, Jos Buttler signed a deal with Castore..The wicketkeeper-batsman was made a part of the company’s Better Never Stops campaign. 

Fuzion 100: 
C7 Brands Ltd, one of the UK’s leading independent drinks companies, roped in Joss Buttler as a brand ambassador in July 2019. Buttler promotes the coconut water drinks range, Coco Fuzion 100.

In 2019, Buttler was amongst the 9 cricketers that Dream11 roped in for its ICC World Cup, 2019, campaign.


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