Rahul SahaMoney9, an Indian multi-lingual digital platform for personal finance that is part of TV9 Network, has signed a sponsorship deal with Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR).
The 2023 IPL season marks TV9 Network’s fourth consecutive season as a partner of the Knight Riders. Its Hindi-language channel TV9 Bharatvarsh was a KKR sponsor for the last three seasons. This year, Money9 is set to grace their jersey, joining as the team’s Official Sleeve Sponsor.
Money9 is India’s first multi-lingual OTT news and service platform with a focus on personal finance, which caters to a diverse audience and aims to strengthen the efforts of financial inclusion and wealth creation across India.
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Raktim Das, the Chief Growth Officer, TV9 Network, said:
“Cricket is like religion in India. The rise of IPL is another proof of the game’s popularity. TV9 network somewhat mirrors the IPL success in the news television genre given that it has disrupted the industry to emerge as the largest television news network in the country.
“Bolstering further our relationship with KKR, we feature this IPL edition Money9, India’s first and only multimedia multilingual personal finance platform. This disruptive innovation needs a big platform to be seen by millions of Indians, and what could be bigger than a partnership with Kolkata Knight Riders, to educate all about Money9’s vision on financial freedom for 1.4 billion people of this country.“
Binda Dey, Chief Marketing Officer, KKR, added:
“Our association with TV9 Network has grown from strength to strength over the last four years. This year, as we aim to look forward to a great season of cricket, we are delighted to have Money9 on board as our leading arm sponsor. Money9 fulfils a very important gap as it serves to enable financial security of all Indians. We are glad to make our fans aware of the importance of financial planning and wellbeing through our relationship with Money9.“
