Football News

Leeds United sign up with TikTok

Leeds to sell official club merchandise through the app.

Premier League side Leeds United have become the first football team in the world to become a TikTok shopping partner. The deal sees the club be able to sell official merchandise and replica shirts on the video-sharing platform via a shopping section that will be added to Leeds United’s profile. The deal will also see the Yorkshire club’s third Adidas kit be available for fans on TikTok.

Aaron Duckmanton, Leeds United’s Global Head of Digital, said:
We’ve seen huge engagement on TikTok since we launched on the platform, by integrating our retail products with TikTok, we hope to not only attract new audiences for Leeds United but also provide a seamless shopping experience for fans on the platform.

Speaking about the deal, TikTok’s Head of Marketing EMEA region, James Rothwell, added:
If you cut our product down the middle, we are selling culture and community, and to do that effectively in Europe, we have to be relevant in football. Football is the lifeblood of European culture.

The deal was made possible after TikTok signed a partnership deal with e-commerce firm Shopify via which the video-sharing platform was able to add the shopping section on its app.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

2 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

20 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

21 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago