Bhavya DasWith the second season of Legends League Cricket (LLC) underway in India, the spectacle of various cricketing legends playing together is set to have a global footprint, with the league having secured a broadcast setup across the US, Australia and the India subcontinent.
Both Disney+ Hotstar and FanCode are livestreaming LLC around the world simultaneously in what is a first-of-its-kind broadcast coup.
While Disney+ Hotstar enjoys a massive and hardcore cricket fanbase all over India, FanCode also boasts having more than 50 million users.
WILLOW, an American sports channel, is the league’s broadcast partner in the US. With cricket gaining traction in country, LLC’s broadcast will surely provide a massive boost in expanding the popularity of the sport further.
Australia has always been one of the giants of the sport with passionate fans all over the country. Kayo Sports, LLC’s official broadcast partner in Australia, together with Fox Cricket, LLC’s official digital streaming partner, will propel the league and its fanbase Down Under.
Legends of the game have assembled to play together in Legends League Cricket, the second season of which commenced on September 16, 2022, and is set to conclude on October 5, 2022.
The group stage matches of LLC Season 2 are currently being played in Lucknow, with New Delhi, Cuttack and Jodhpur also set to play hosts.
Raman Raheja, CEO and Co-founder of Legends League Cricket, commented:
“Having Disney+ Hotstar and Fancode sharing broadcasting rights have never happened before but it feels great that we could do the same as our belief is to reach to maximum cricket fans and engage with them and get them closer to the icons of the game. There is a lot of excitement, be it the Cricketers themselves or the fans and we are happy that we are in the centre of this.“
Speaking about the global broadcast opportunity, Raman Raheja added:
“The primary objective of this League has been to connect with every Cricket fan and bring forth a nostalgic factor and bring back the excitement among the fans. Huge Indian and Asian populations in US and Australia are there to be tapped along with global footprint, and we are glad that we are able to connect with them and more.“
