Aditya ChaudhuriThis article contains information about Canadian professional tennis player Leylah Annie Fernandez’ brand endorsement deals.
Leylah Fernandez’s brand endorsements and sponsors over the years — SAP, Babolat, Gatorade, Google, JM Smucker, Lego Group, 2K Sports, Lululemon, Mondel?z International, Morgan Stanley, Subway, RITZ Crackers, Bonlook, Avocados From Mexico, Easypost, Asics, Telco/Claro, Birchbox, Microsure, Usana.
CURRENT DEALS
SAP
In January 2024, German multinational company SAP announced the signing of Fernandez as a brand ambassador with an eye on the 2024 Olympic Games.
As per the deal, Fernandez is to promote the brand on social media.
Babolat
French racquet and paddle manufacturing company Babolat currently sponsors Fernandez’ racquet. The Lyon-headquartered company has been with the Canadian star ever since she turned professional.
Gatorade
American sports-themed beverage and food products brand Gatorade roped in Fernandez as a sponsored athlete in January 2022.
Fernandez joined an athlete roster that is stacked with some of the biggest Canadian names, including Marie-Philip Poulin, Hayley Wickenheiser, Andre DeGrasse, Sidney Crosby, Alexis Lafrenière, Aurélie Rivard, Tyler McGregor, and Bianca Andreescu.
American multinational tech company Google announced Fernandez as the Canadian ambassador for its Pixel 6 and Pixel 6 Pro smartphones in January 2022.
Following the deal, Fernandez featured in an ad campaign showing the capabilities of the Pixel’s “Live Translate” feature. She also shared her journey with her Pixel 6 on her social media channels.
JM Smucker
An American manufacturer of food and beverage products, JM Smucker announced the signing of Fernandez as a brand ambassador in December 2022.
Lego Group
Also read: Iga ?wi?tek joins hands with Lego
2K Sports
2K Sports, an American video game publisher, also has a sponsorship deal in place with the Canadian tennis star.
Lululemon
Lululemon, a Canadian-American multinational athletic apparel retailer, roped in Fernandez as a brand ambassador in January 2022.
As per the deal, Lululemon serves as the Canadian’s clothing and apparel sponsor.
Mondel?z International
American multinational confectionery conglomerate Mondel?z International also roped in Fernandez as a sponsored athlete in January 2022.
Morgan Stanley
American multinational investment bank and financial services company Morgan Stanley announced the signing of a multi-year sponsorship agreement with Fernandez in March 2022.
As per the deal, Fernandez serves as a Morgan Stanley brand ambassador and works towards increasing access and equity for underrepresented communities in the world of tennis.
Also read: Morgan Stanley nets partnership with WTA
Subway
American multinational fast food restaurant franchise Subway signed a partnership agreement with Fernandez in April 2022.
Following the deal, Subway launched the “Eat Fresh Refresh” campaign, featuring the young Canadian alongside three-time Olympic Snowboarding bronze-medallist Mark McMorris.
Ritz Crackers
Ritz Crackers, a brand of snack crackers introduced by Nabisco in 1934, roped in Fernandez and professional hockey player Nazem Kadri as brand ambassadors in November 2023, inviting them to share their own personal lunchbox stories as part of the “All Flavours Welcome” campaign, which was aimed at celebrating different foods and cultures.
BonLook
BonLook, a Canadian eyewear company, roped in Fernandez as a brand ambassador in September 2022.
Following the deal, BonLook released a collection dedicated to the player that same month.
Avocados From Mexico
Founded in 2013, Avocados From Mexico is an American company known for its Mexico-sourced avocados. In October 2022, it announced the signing of a partnership agreement with Fernandez, who thus become a brand ambassador of the company.
EasyPost
EasyPost is an American software company that provides companies with integrated shipping options through USPS and several private carriers. In 2022, it signed a partnership agreement with Fernandez.
As per the deal, Fernandez sports the EasyPost logo on her playing kit.
PAST DEALS
Asics
Fernandez used to sport Asics shoes and apparel on court while also promoting the company on her social media channels.
Telco/Claro
Mexican telecommunications firm América Móvi owns Telcel, a wireless telecom firm. Telcel and Claro, subsidiaries of Telcel, used to be jersey sponsors of Fernandez. The Claro logo could be seen on her on-court jerseys.
Birchbox
New York City-based online beauty subscription service Birchbox roped in Fernandez as an ambassador to promote its products to an even larger audience. Fernandez promoted Birchbox’s various skincare products, perfumes, organic products, and other cosmetic items via social media.
Microsure
A pharmaceutical company known for developing antimicrobial solutions, Microsure is a 15-year-old company based out of Oak Brook, Illinois.
Fernandez tied up with Microsure in 2021 and promoted its products via social media.
USANA
Nutritional, dietary supplements, and skin care manufacturer USANA tied up with Fernandez in early 2021.
As per the deal, Fernandez promoted USANA products via social media while also participating in the company’s ad campaigns.
