Tennis News

Lorenzo Sonego’s Brand Associations

Lorenzo Sonego is a 26-year-old Italian tennis player who made his professional debut in 2016. He made his Grand Slam debut in the 2018 Australian Open and has won two singles titles so far in his career. 

Sonego has an estimated net worth of US$2m from both his on- and off-court outings. Here we take a look at his sponsors. 

Mizuno

Mizuno is a sports equipment and sportswear company based in Osaka and serves as the clothing and shoe sponsor for Sonego. The Italian is one of Mizuno’s top tennis athletes and is seen wearing its clothing and shoes for both training and matches

Wilson

The Wilson Sporting Goods Company is an American sports equipment manufacturer. Lorenzo has a racquet sponsorship deal with Wilson and currently uses the Wilson Blade 98 Pro Stack racquet. 

Capri Watch

Sonego is one of the few tennis players who serve as brand ambassadors to luxury Italian watch brand Capri Watch. The 26-year-old has been sponsored by Capri in many tournaments, and its logo is present on his shirt sleeves as well. 

Pulsee

Pulsee is an Italian (fully digital) light and gas supply brand that operates in the gas transportation and storage industry. Sonego has been previously seen as a brand ambassador for the company, with Pulsee’s logo visible in the chest area of his matchday shirts. 

Aceto Varvello

Aceto Varvello is an Italian vinegar and seasonal products manufacturer. Lorenzo wears the brand’s logo on his shirt sleeves.

Valmora Acqua Minerale

Valmora Acqua Minerale is a mineral water brand. Lorenzo has been an international brand ambassador for Valmora, with its logo visible on the right sleeve of his matchday shirts. 

TopSeed

TopSeed is an independent sports-marketing agency specialising in tennis and team sports. It offers unique full-service management to sports professionals. Sonego comes under the management of TopSeed as he was signed by them years ago at the beginning of his career.

We have seen TopSeed put up several posts about Sonego and his off-court work. 

karanveernath19

Karanveer Nath karanveernath@gmail.com

Recent Posts

WPL 2026 | Match 20: Delhi Capitals vs UP Warriorz | Preview and Predictions

Playoff aspirants Delhi Capitals will play bottom of the table UP Warriorz in Match 20…

10 hours ago

Aston Martin signs new partnership with CELSIUS

British Formula One team Aston Martin have inked a new multi-year partnership agreement with functional…

21 hours ago

WPL 2026 | Match 19: Gujarat Giants vs Mumbai Indians | Preview and Predictions

The Gujarat Giants will meet a resurgent Mumbai Indians in a crucial game for both…

21 hours ago

McLaren teams up with PUMA for apparel and kit deal

Reigning Formula One Constructors' champions McLaren Racing have signed a new multi-year partnership with PUMA,…

21 hours ago

Haas expands partnership with RUCKUS Networks

American Formula One team Haas have announced a partnership expansion with global supplier of advanced…

21 hours ago

Williams Racing bring in Victor Martins as Test and Development Driver for upcoming season

British Formula One team Williams Racing have recently announced that their Driver Academy member Victor…

21 hours ago