Lotto brings teams up with Sania Mirza once again

Italian sportswear brand Lotto has announced that Indian tennis legend Sania Mirza will join the brand as a Brand Ambassador and also their Chief Advisor for women’s sport. As brand ambassador, Mirza will be the face of the brand while in her role as the Chief Advisor for women’s sport, she will work with the brand to guide and enhance Lotto’s women’s athleisure and sportswear ranges across footwear and apparel. Lotto has been a long-time partner of Mirza, supporting her during the start of her tennis career.

Sania Mirza, commented,

“Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”

Abhishek Ganguly, CEO, Agilitas Group, said,

“Sania represents what Lotto stands for, authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”