This article contains information regarding the organisations enjoying a strong branding presence across the Lucknow Super Giants’ (LSG) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.
Also Read – Breaking down the IPL sponsorship jamboree in numbers
The Indian fantasy sports platform became the Super Giants’ first-ever official title sponsor when it signed a three-year deal with them in January 2022. The My11Circle logo, thus, features on the front of the Super Giants shirt.
The NCR-based Indian infrastructure company was announced as an Associate Partner of the Super Giants in March 2022. The deal sees Greenply serve the LSG as the chest sponsor for their matchday shirts.
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season.
The RP-Sanjiv Goenka group-owned snacks brand was on-boarded by the RP-Sanjiv Goenka group-owned IPL team as an official sponsor ahead of the 2022 IPL season.
FanCraze is a platform where one can get cricket NFTs. The LSG on-boarded FanCraze as their associate partner ahead of the 2023 IPL season.
The Super Giants on-boarded Royal Challenge, a brand of Indian whiskey manufactured by United Spirits Ltd, as their associate partner ahead of the 2023 IPL season. The Royal Challenge logo is to feature on the back of the LSG kit.
Ahead of the 2022 IPL season, Kingfisher, an Indian beer brewed by United Breweries Group, partnered with three IPL teams — the Lucknow Super Giants, the Mumbai Indians and the Royal Challengers Bangalore. As part of the deal, all three teams shot separate films as well as a combined film featuring all their cricketers dancing and having a good time.
Shyam Steel Group, one of the leading TMT bar producers in India, announced a three-year partnership deal with the LSG in March 2023.
As per the agreement, Shyam Steel serves as one of the Principal Sponsors of the UP-based IPL franchise. LSG players and staff have the Shyam Steel logo on the back of their matchday apparel, with Shyam Steel also having on-ground presence during home LSG fixtures.
Vida, a part of Hero MotorCorp’s two-wheeler brand that manufactures a wide range of electrical two-wheelers, announced a sponsorship deal with the LSG ahead of IPL 2023.
Astral Bond Tite is an adhesive brand of Astral Adhesives (Resinova Chemie Limited) that manufactures a diversified range of adhesives, sealants, putties and construction products. Ahead of IPL 2023, the LSG added Astral Bond Tite as a Principal Partner on their sponsorship portfolio.
Radio City is an Indian private radio network. Currently owned by Music Broadcast Limited, which is a subsidiary of Jagran Prakashan Limited, Radio City announced a partnership deal with the LSG in March 2023. As part of the deal, Radio City is serving as the LSG’s Exclusive Radio Partner for IPL 2023.
Indian ceramic tile firm Somany Ceramics and the Super Giants have a partnership agreement in place for the 2023 IPL season, the former having joined the latter as an Official Partner. As part of the agreement, the LSG are to sport the Somany Ceramics logo on their helmets and caps throughout the IPL season.
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services. Since 2018, PayTM and PayTM Insider, its proprietary ticket-booking platform, have been the Official Ticketing Partners of many IPL teams, the role they took for the LSG as well when they joined the IPL in 2022. As per the agreement, fans can book tickets for the LSG home games via PayTM Insider.
The Souled Store, a Mumbai-based online retailer that sells a range of fashion products and accessories, was announced as an Official Merchandise Partner of the LSG ahead of the 2023 IPL season.
Alcis Sports is a premium sportswear brand that comes from the production house of Paragon Apparels Pvt Ltd, the largest manufacturer and exporter of sportswear in India.
In March 2023, the Super Giants announced a partnership agreement with Alcis Sports, the latter becoming the UP-based franchise’s Exclusive Merchandise Partner for IPL 2023.
Spencer’s is an Indian chain of stores headquartered in Kolkata with over 120 outlets across 35 cities in India. Ahead of their debut campaign, the LSG announced Spencer’s as their Official Retail Partner for the 2022 IPL season.
For IPL 2023, the LSG have roped in Spencer’s again, this time as an Official Merchandise Partner.
Macmerise is one of India’s leading online shopping platforms for electronic accessories. It agreed on a partnership deal with the Super Giants ahead of IPL 2023, becoming one of their Official Merchandise Partners.
Indian radio FM network Radio City 91.1 FM and the LSG agreed on a partnership deal ahead of IPL 2023. Radio City joined the LSG as their Exclusive Radio Partner. As per the agreement, Radio City and the Super Giants work on various fan engagement campaigns, with fans standing a chance to win special giveaways.
Ahead of IPL 2023, the Super Giants roped in the sanitary ware products and bathroom accessories manufacturer Prayag Bathware as an Official Partner.
Indian soft drink brand Campa Cola has been very active in the market recently, tying up sponsorship deals with multiple IPL teams. After partnering with the Punjab Kings and the SunRisers Hyderabad, it signed up with the Lucknow Super Giants as their official pouring partner for IPL 2023.
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