Croatian sports data firm SofaScore has announced Luka Modrić as its brand ambassador. By bringing Modrić onboard, SofaScore hopes to boost its profile and reach out to wider audiences ahead of the Qatar World Cup later this year.
SofaScore released a statement following the signing of Luka Modrić, which read:
“Luka joins SofaScore at a significant moment – before the Qatar World Cup, which could be his final major competition.
“We are eager to see the outcomes of this cooperation as well as the results of the Croatian national team. And, of course, to follow them on SofaScore.”
SofaScore aims to promote itself as a ‘unique product that connects fans, sports enthusiasts and athletes themselves’. Currently with a growing user base of 22 million, the company hopes to engage more fans worldwide.