United extends Qualcomm deal

Manchester United have announced a long-term partnership extension with Qualcomm Technologies, who will continue on as the Principal Partner for Premier League’s most successful club. The deal which runs until 2029, The partnership extension also has Qualcomm’s Snapdragon brand gain branding visibility on the United shirts. 

Qualcomm Technologies have also expanded their rights into the PC category, and activated the right to nominate a logo to appear on the back of Manchester United shirts for the 2024/25 season. United states that the back-of-shirt branding highlights the power of ‘integrated marketing solutions within technology and sports, creating an innovative approach to increasing awareness, and ultimately affinity, for the Snapdragon brand.’

Omar Berrada, chief executive officer of Manchester United, said,

“In a short time, we have seen that Snapdragon and Manchester United are a perfect fit. We have achieved record-breaking home, away and third shirt launches, enjoyed an insightful trip with members of the first team and club leadership to Qualcomm’s HQ and taken an innovative approach to the back-of-shirt rights. Against that backdrop, we are incredibly proud to announce the extension of our principal partnership. We have ambitious plans for this club to continue to grow and win, on and off the pitch. Qualcomm’s commitment to join us on this journey shows the strength and depth of the bond between us, which we know will only be enhanced the more we work together.”

Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated, added,

“We are thrilled to extend our partnership with Manchester United, showcasing the Snapdragon brand on the Manchester United shirts through 2029. Throughout our partnership, we look forward to helping the club achieve its goals on the pitch and off the pitch as the club reimagines Old Trafford and Carrington. We’re excited to bring our technology partners onto the back of the shirt and into the club community in unprecedented ways and enable new experiences for the 1.1 billion Manchester United fans around the world.”