Manchester United score Extreme Networks partnership

Extreme Network joins as the club’s Official Wi-FI solutions and Wi-Fi analytics provider.

Premier League heavyweights Manchester United have signed a new partnership with networking firm Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi solutions and Wi-Fi analytics provider.

As part of the deal, Extreme Networks will be installing Extreme Wi-Fi services at Manchester United’s home stadium, Old Trafford. Aimed at enhancing fan engagement, reliable internet connectivity and low latency digital distribution, the partnership will also see Extreme Networks provide live network analytics, which will be promoting customised digital offerings to the fans.

Collette Roche, Chief Operating Officer for Manchester United, commented:

“Our collaboration with Extreme Networks is an important step in our drive to enhance and modernize the in-stadium fan experience at Old Trafford, opening up exciting opportunities for the Club to deliver next-generation digital services to fans on match days and to visitors throughout the year. Old Trafford is known as The Theatre of Dreams because of its 112-year history of triumphs and dramas. With experience working with other iconic venues around the world.

“Extreme will help us keep our stadium up to date while preserving the character that makes it unique. Providing fast, reliable Wi-Fi to fans, underpinned by cutting-edge analytics to optimize performance, is a crucial part of that process.”

Ed Meyercord, the President and CEO of Extreme Networks, added:

“Speed, precision and performance are equally important on and off the pitch, and Manchester United is investing to make the stadium experience just as impressive as the match itself. We’re thrilled to partner with one of the world’s most celebrated sports clubs to provide the technical DNA that will forever change the way fans experience Old Trafford. We believe the combination of Extreme’s Wi-Fi 6 and analytics will provide the insights and scale required to ensure success and that fans won’t miss a beat.”