Marks & Spencer confirms joint partnership with all UK football associations

Bhavya Das Bhavya Das

British retail company Marks & Spencer has announced a joint partnership with the football associations of all the UK nations: the Football Association (FA) (England), the Scottish Football Association (SFA), the Football Association of Wales (FAW) and the Irish Football Association (IFA).

The multi-year collective deal comprises both inventory and content integrations and is focused on the brand’s food sector. Predominantly, stars of the English, Scottish, Welsh and Northern Irish national teams will be participating in the promotion of a healthy balanced diet. 

The first marketing campaign will launch in July 2022, with activations and promotions also taking place in M&S retail locations built accordingly with the healthy lifestyle of the football players.

A customised smoothie counter has already been installed at the England teams’ purpose-built St George’s Park training centre as part of the deal with the FA.

Commenting on the deal, the chief executive of M&S Stuart Machin said:

“Today I’ll be writing to all our customers about this partnership and our aim to make a real difference to health and inspire the next generation.

“By harnessing the influence of the players as role models, we want to encourage children and families to make healthier food choices through choosing Eat Well.”

Marks & Spencer marks a joint partnership with football associations of the home nations
Share this article
Bhavya Das

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Football Sponsorships

UEFA Champions League 2024/25 Playoff Round First Leg Recap 

UEFA Champions League 2024/25: Playoff Round First Leg Recap 

In this article, we take a look at all the action from the first legs of the Playoff Round of the 2024/25 UEFA Champions League (UCL). 

5 Biggest Upsets In The First Knockout Round of the UEFA Champions League 

5 Biggest upsets of UEFA Champions League first knockout round over the years

In this article, we take a look at the five biggest upsets in the UEFA Champions League first knockout round (Round of 16) over the years.