StaffFollowing are the companies and organisations that serve as sponsors and brand partners to the NBA team Miami Heat and enjoy a strong branding presence across their physical and digital assets.
Carnival
Carnival Cruise Line and Miami Heat signed a one-year jersey patch sponsorship deal for the 2023/24 NBA season, replacing Ultimate Kronos Group in the process. The partnership will see the company’s logo appear on the Heat’s jerseys, icon statement and City Edition Uniforms.
Kaseya
Miami Heat entered into a long-term partnership with a leading global provider of unified IT management and security software for IT professionals, Kaseya ahead of the 2023/24 NBA season.
As part of this deal, Kaseya has been provided with the naming rights of the Heat’s home stadium and will gain visibility through in-arena signage, hospitality, gameday features, digital content, community engagements and more.
Additionally, Kaseya also serves as the presenting partner for the Miami Heat Bounce Back from Cancer initiative, which started in 2019 and has since raised a whopping $6.4 million.
Bio Steel
In October 2021, BioSteel, a hydration company, announced itself as the official sports drink of the Miami Heat. The deal includes hydrating the players throughout the season, bench setups at home games, promotions through digital and social media and a presence in the locker room, training centre and in-arena signage. BioSteel is already an official sports drink of several other NBA teams, including the Los Angeles Lakers, the Brooklyn Nets, the Dallas Mavericks, the Philadelphia 76ers and the Toronto Raptors.
Uber
In October 2017, ridesharing app Uber announced a deal with the Miami Heat as reliable transportation for players and staff to the FTX Arena. A drop-off zone was created for players to get to their home games in a safe and comfortable journey. Uber also offered a limited-time coupon code, HEAT17, for fans to access discounts on the Uber app.
Tabañero
The Miami Heat agreed a deal with hot sauce brand Tabañero in June 2018. As per the deal, all three Tabañero flavours are made available on condiment carts throughout the FTX Arena and on-court events are also organised for fans to win free hot Tabañero sauce.
Brightline
In October 2017, Brightline, an inter-city running train, announced a partnership with the Miami Heat as their official train service. The partnership allows the company to offer packages and promotions to South Florida basketball fans.
NRG
The Miami Heat’s deal with billion-dollar energy company NRG makes their stadium an elegant solar pavilion. This deal also grants NRG access to millions of fans and Miami visitors to showcase its clean energy products and services.
The parties announced a long-term deal in January 2015 in furtherance of finding energy solutions.
REEF Technology
REEF Technology partnered with the Miami Heat in February 2020 to facilitate the distribution of unserved food from their home stadium to food banks and homeless shelters in the South Florida region.
JBL
JBL is the official partner of several players and teams from the NBA. The company extended its deal with the NBA in 2018 as its official audio partner. It also signed a deal with the Miami Heat ahead of the 2018-19 season. Their centre, Bam Adebayo, also donated JBL headphones to South Florida kids after the deal was finalised. This donation was carried out to ease the academics of home-schooled students.
Dell
In February 2018, the Miami Heat officially entered the esports world with Misfits Gaming and announced Dell’s gaming hardware brand Alienware as their official partner. The full list of technology includes Alienware Aurora desktops, Alienware 15 laptops, AW2518H 240Hz monitors, and a mixture of Alienware keyboards and mice.
Hair Club
Hair Club and the Miami Heat partnered to donate an all-inclusive suite night and 200 free tickets to selected organisations in South Florida in January 2022 based on their needs and community agendas. Several organisations and schools were chosen for the donation.
MPH
Premier luxury automotive marketplace, MPH.com was announced as Miami Heat’s exclusive advertising and promotional partner in October 2023, ahead of the 2023/24 NBA campaign.
As part of the deal, the company’s logo will appear on the Heat’s shooting shirt and will also participate in outreach initiatives. The deal also sees the brand gain visibility through the basketball team’s digital assets.
AT&T
Miami Heat joined hands with American multinational telecommunications company AT&T in May 2021, with the latter serving as the basketball team’s Official 5G Innovation Partner on a Multi-Year Deal.
Previously the company has served as the Heat’s Presenting Partner in the 2021 NBA playoffs. The partnership involves utilising AT&T technology to enhance live and virtual fan experiences.
Betway
Super Group-owned online gambling operator Betway announced its partnership with the Miami Heat in October 2021, which marked the former’s first association with a basketball team.
The agreement will see Betway act as the preferred free-to-play betting partner and will get exposure through in-game signage in the Heat’s home stadium.
Radio Mambi
Spanish radio flagship station Radio Mambi and the Miami Heat have enjoyed a longstanding relationship, which started before the commencement of the 2006/07 NBA season.
The partnership sees the radio station broadcast games for the Miami Heat throughout the NBA season.
Michelob Ultra
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is the Miami Heat’s official sponsor. Through this partnership, the brewing company’s light beer became the official malt beverage of the basketball team.
560 Sports
AM 560 Sports WQAM was announced as the official radio of the Miami Heat ahead of the 2022/23 NBA season, meaning the station would present the majority of the Heat’s regular season and post-season matches.
American Airlines
American Airlines and Miami Heat have enjoyed a longstanding relationship for over 20 years. The parties came together and announced a new partnership in 2019, which sees the former company serve as the latter’s Official Airline and the team’s marketing partner.
The partnership marked the American as the first international partner that was allowed to connect with Heat’s fans beyond the previously prescribed 75-mile marketing territory. The brand also prominently features across the Heat’s digital assets.
Sotheby’s
A British-founded multinational corporation which is headquartered in New York City, Sotheby’s has partnered with the Miami Heat and features across the basketball team’s digital assets.
Papa John’s
Papa John’s and the Miami Heat have enjoyed a longstanding partnership which sees the parties come together and partake in promotional activities and provide offers to fans. The company’s promotional campaigns feature prominently across the Heat’s digital platforms.
