StaffThis article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Miami Heat during the 2023/24 season.
Carnival
Carnival Cruise Line and the Miami Heat have in place a one-year jersey patch sponsorship deal for the 2023/24 NBA season. Carnival Cruise Line’s logo thus appears on the Heat jersey, icon statement, and City Edition Uniform.
Kaseya
The Heat entered into a long-term partnership with Kaseya, a Miami-based global provider of unified IT management and security software, ahead of the 2023/24 NBA season.
As per the deal, Kaseya has been handed the naming rights for the Heat home stadium (which is thusly called “Kaseya Center”) as well as branding visibility via in-arena signage, hospitality, gameday features, digital content, community engagements, and more.
Additionally, Kaseya also serves as the presenting partner to the “Miami Heat Bounce Back from Cancer” initiative, which started in 2019 and has since reportedly raised over US$6.4 million.
BioSteel
In October 2021, hydration company BioSteel was announced as the official sports drink of the Miami Heat.
The deal entails BioSteel hydrating the Heat players throughout the season, earning bench setups at Heat home games, digital and social media promotions, as well as presence across the Heat locker room and training centre.
BioSteel is also an official sports drink of several other NBA teams, including the Los Angeles Lakers, the Brooklyn Nets, the Dallas Mavericks, the Philadelphia 76ers, and the Toronto Raptors.
Uber
In October 2017, ridesharing app Uber announced a deal with the Miami Heat, thereby offering transportation to the Heat players and staff to Kaseya Center.
In accordance with the agreement, a drop-off zone has been created for players to get to their home games in a safe and comfortable journey. Uber also offers exclusive discounts to the Heat fans.
Tabañero
The Miami Heat agreed a deal with hot sauce brand Tabañero in June 2018.
As per the deal, all three Tabañero flavours are made available on condiment carts throughout Kaseya Center, with on-court events also organised for Heat fans to win free hot Tabañero sauce.
Brightline
In October 2017, Brightline, an inter-city running train, announced a partnership agreement with the Miami Heat, becoming their official train service in the process.
The partnership sees Brightline offer exclusive packages and promotions to the South Florida-based basketball fans.
NRG
The Miami Heat’s deal with billion-dollar energy company NRG makes their stadium a solar pavilion. This deal also grants NRG access to millions of fans and Miami visitors to showcase its clean energy products and services.
The two parties announced a long-term deal in January 2015 in furtherance of finding sustainable energy solutions.
REEF Technology
REEF Technology partnered with the Miami Heat in February 2020 to facilitate the distribution of unserved food from their home stadium to food banks and homeless shelters in South Florida.
JBL
JBL is the official partner of several players and teams from the NBA. The company extended its deal with the NBA in 2018 as its official audio partner.
JBL signed a deal with the Miami Heat ahead of the 2018/19 season. Heat centre Bam Adebayo also donated JBL headphones to South Florida kids after the deal was finalised. This donation was carried out to ease the academics of home-schooled students.
Dell
In February 2018, the Miami Heat officially entered the esports world with Misfits Gaming and announced Dell’s gaming hardware brand, Alienware, as their official partner.
The full list of Dell tech part of the Heat agreement includes Alienware Aurora desktops, Alienware 15 laptops, AW2518H 240Hz monitors, as well as a mixture of Alienware keyboards and mice.
Hair Club
Hair Club and the Miami Heat partnered to donate an all-inclusive suite night and 200 free tickets to selected organisations in South Florida based on their needs and community agendas in January 2022.
MPH
Premier luxury automotive marketplace MPH was announced as the Heat’s exclusive advertising and promotional partner in October 2023, ahead of the 2023/24 NBA season.
As per the deal, the MPH logo appears on the Heat shooting shirt. Collaboration on outreach initiatives is also part of the agreement, as is branding visibility for MPH via digital Heat assets.
AT&T
The Miami Heat joined hands with American multinational telecommunications company AT&T in May 2021, the latter coming on board as the team’s Official 5G Innovation Partner on a multi-year deal.
The partnership entails the Heat utilising AT&T technology to enhance live and virtual fan experiences.
Previously, AT&T served as the Heat’s Presenting Partner during the 2021 NBA Playoffs.
Betway
Super Group-owned online gambling operator Betway announced its partnership with the Miami Heat in October 2021, marking its first association with a basketball team.
The agreement sees Betway act as the Heat’s preferred free-to-play betting partner and gain branding exposure via in-game signage at Kaseya Center.
Radio Mambí
Spanish radio station Radio Mambí and the Miami Heat have enjoyed a longstanding relationship, which started ahead of the 2006/07 NBA season.
The partnership sees Radio Mambí broadcast Heat games throughout the NBA season.
Michelob Ultra
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is also an official Heat sponsor.
Through this partnership, AB InBev’s light beer Michelob Ultra serves as the official malt beverage of the Heat.
560 Sports
AM 560 Sports WQAM was announced as the official radio of the Miami Heat ahead of the 2022/23 NBA season.
As per the deal, the station presents the majority of the Heat’s regular- and post-season matches.
American Airlines
American Airlines and the Heat have enjoyed a longstanding relationship for over 20 years.
The two parties last announced a partnership renewal agreement in 2019, which sees American Airlines serve as the Heat’s Official Airline and marketing partner.
The partnership marked American Airlines as the first international partner that was allowed to connect with the Heat fans beyond the previously prescribed 75-mile marketing territory. The company’s branding also prominently features across the Heat’s digital assets.
Sotheby’s
A British-founded multinational corporation headquartered in New York City, Sotheby’s also partners with the Miami Heat and features across their digital assets.
Papa John’s
Papa John’s and the Heat have enjoyed a longstanding partnership, which sees the two work on promotional activities and provide exclusive offers to the Heat fans. The company’s promotional campaigns also feature prominently across the Heat’s digital platforms.
