Indian cricketer MS Dhoni has been revealed as the latest brand ambassador of Dettol for its bodywash, soap, and handwash ranges.
The partnership, launched through a TVC campaign featuring the 43-year-old, will see the former India captain serve as the face of the brand and appear in marketing campaigns via social media and television advertisements.
On his partnership with Dettol, Dhoni commented:
“I’m excited to be associated with Dettol to unveil their cool new campaign for Dettol Icy Cool. Staying calm under pressure has always been an important part of how I approach life on and off the field. Dettol Icy cool provides the perfect solution to stay cool – When your body is cool, your mind will be cool. That’s why this campaign speaks to me, and I’m thrilled to be a part of it.“
Kanika Kalra, Regional Marketing Director – Health, Reckitt, South Asia, said:
“At Reckitt, we are committed to delivering trusted solutions that genuinely address consumer needs with care and effectiveness. Dettol Icy Cool has long been the go-to for summers with 3x intense cooling~ and protection against germs that cause skin infections# — especially amid the heat and hustle of everyday life. We are delighted to partner with Captain Cool himself, MS Dhoni — a symbol of calm, confidence, and peak performance — to bring the essence of Dettol Icy Cool to life. Together, we aim to inspire millions to stay cool, stay protected, and perform their best, no matter the heat or pressure.“
Prasoon Joshi, McCann Asia Pacific Chairman, also CEO & CCO of McCann Worldgroup India, said:
“Body cool toh mind cool. With Dettol Icy Cool and Captain Cool MS Dhoni this campaign is celebrating the idea that being cool under the toughest conditions elevates your performance. It’s a great example of the product and the brand ambassador being in complete sync with each other.“
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