Qatar Airways has roped in Serbian tennis icon Novak Djokovic as its Wellness Advisor and Global Brand Ambassador.
The multi-year deal was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building in Doha.
The deal designates Qatar Airways as the Official Airline Partner of the Serb, which will also help in promoting his patented “Regenesis Pod” technology, a solution in recovery and wellness, all over Qatar.
The 37-year-old is also set to play an active role in promoting the Qatar ExxonMobil Open, an ATP 500 event held annually in January at the Khalifa International Tennis and Squash Complex in Doha. His participation and promotional efforts will help boost the event’s visibility.
Also read: Novak Djokovic’s brand endorsements, investments, and notable charity work
Speaking on the partnership with Djokovic, Qatar Airways group CEO, Engr. Badr Mohammed Al-Meer, said:
“Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor.”
Speaking on the collaboration, Djokovic said:
“It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.”
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