Tennis News

Qatar Airways gets Novak Djokovic on board as Wellness Advisor

Qatar Airways has roped in Serbian tennis icon Novak Djokovic as its Wellness Advisor and Global Brand Ambassador.

The multi-year deal was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building in Doha.

The deal designates Qatar Airways as the Official Airline Partner of the Serb, which will also help in promoting his patented “Regenesis Pod” technology, a solution in recovery and wellness, all over Qatar. 

The 37-year-old is also set to play an active role in promoting the Qatar ExxonMobil Open, an ATP 500 event held annually in January at the Khalifa International Tennis and Squash Complex in Doha. His participation and promotional efforts will help boost the event’s visibility.

Also read: Novak Djokovic’s brand endorsements, investments, and notable charity work

Speaking on the partnership with Djokovic, Qatar Airways group CEO, Engr. Badr Mohammed Al-Meer, said: 

Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor.

Speaking on the collaboration, Djokovic said: 

It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.

Neha Johri

A dreamer, an avid fiction reader, a foodie and chai lover, firmly believes in the power of manifestation. In love with everything sport, especially the beautiful game!

Recent Posts

F1 Australian Grand Prix 2025 Qualifying Review: Lando Norris kicks off 2025 with the first pole of the year

Norris leads a McLaren 1-2 McLaren's Lando Norris might have missed out on a maiden…

7 hours ago

PGA TOUR extends Anheuser-Busch deal

Partnership celebrates three decades The PGA TOUR has extended their partnership with American brewing firm…

1 day ago

Gillette Venus partners with WTA

Gillette Venus joins as Global Partner The Women's Tennis Association (WTA) has announced a new…

1 day ago

Manchester City partners with Publicis Sapient

Multi-year deal announced Reigning Premier League champions Manchester City have announced a new multi-year global…

1 day ago

Liverpool FC strike a multi-year deal with Visit Maldives

English club Liverpool FC have announced a multi-year partnership with Visit Maldives designating them as…

1 day ago

Formula One (F1) Sponsors 2025

This article contains information regarding the Formula one (F1) Sponsors and Partners for the 2025…

1 day ago