Fino Payments becomes the team’s Digital Payments Partner.
Indian Premier League side Rajasthan Royals have unveiled Fino Payments Bank as their Official Digital Payments Partner for the upcoming season of the IPL.
The partnership will see Fino work with the Royals’ philanthropic arm, the Rajasthan Royals Foundation, which focuses on trying to make other organisations work with empowered women through mentorship and grants. Fino will also connect with the Royals fanbase and receive considerable branding on various team assets throughout the season.
Speaking about the partnership, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented:
“We are delighted to have Fino Payments Bank on board. The outbreak of the pandemic has highlighted the need for accelerated digital transformation when it comes to financial services and it’s been great to see Fino driving this, while still supporting those in far reaching areas. We are looking forward to working together to have a positive impact on their growth in Rajasthan and the rest of India.”
Rishi Gupta, MD & CEO of Fino Payments Bank, stated:
“In India, cricket and cinema are the biggest engagement avenues that have a Pan India appeal. We are proud and excited to be associated with the Rajasthan Royals and hence to the game of cricket. RR is known to promote cricketing talent from non-metros and smaller towns, our core markets. For us it is a great opportunity to reach out to the millennial consumer from urban and rural areas and create avenues for them to explore Fino’s digital payment offerings.”
Anand Bhatia, CMO, Fino Payments Bank, added:
“Competence and Sincerity are brand attributes which strongly connect Fino Payments Bank and Rajasthan Royals. This convergence was a key factor in driving this association.”
The Rajasthan Royals kick off their season on March 29 against the SunRisers Hyderabad at the MCA Stadium in Pune.
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