Partnership to focus on fan engagement.
Indian Premier League franchise, the Rajasthan Royals, have tied up with global fan-engagement and wellness brand, Stepathlon.
The partnership will focus on fan engagement, with Stepathlon working on keeping the fans closely engaged with the franchise while also expanding their fanbase.
Manoj Badale, Lead Owner, Rajasthan Royals, commented:
“We are positive that this unique initiative with Stepathlon, will help us deeply connect with our fans and grow the ‘Royals’ community across the globe.”
Mike Fordham, CEO of Royals Sports Group, added:
“We are excited to partner with Stepathlon to bring us closer to our fans and also to bring value to our commercial partners and other stakeholders, to drive domestic and cross border revenues through multiple channels.”
Ravi Krishnan, Chairman and Founder, Stepathlon, stated:
“I’m personally, and professionally, thrilled about this collaboration. Continuous fan engagement is the holy grail in Sports and Entertainment, and we are thrilled that Stepathlon delivers deeper and more meaningful fan engagement whilst creating a healthier, happier more productive planet.”
Stepathlon recently concluded a race with Manchester City, which was called the Nexen Road to Manchester City. The event saw more than 100,000 participants from 112 countries across the world taking part in the 100-day initiative.
The event delivered more than 16 million impressions, 25,000 pieces of user generated content and saw 96% of the participants form healthy habits, while 78% participants ended up losing weight.