Real Madrid CF have announced a three-year partnership agreement with electronics company Hisense, roping it in as a Regional Partner.
As per the agreement, Hisense will serve as a regional partner of the club in Africa, Spain, and the Middle East. The two parties will work together to elevate fan experiences for the supporters at home.
Speaking about the Real Madrid deal, Luna Nortje, South Africa General Manager of Hisense, commented:
“Hisense has established a strong presence in the world of sports. Our global sports sponsorships underscore our commitment to excellence and bringing people together. We are immensely honoured to sponsor Real Madrid. This partnership not only emphasises our commitment to innovation but also our commitment to fostering the spirit of unity and competitive excellence.”
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