Reigning Formula One champions Red Bull Racing, along with their talisman Max Verstappen, have signed a partnership agreement with video game company EA Sports, the developer of the official F1 game.
As per the deal, Red Bull will become a key partner in the build-up to the launch of EA Sports F1 24. The three-time World Champion Verstappen will also be a part of the collaboration.
Verstappen will sport the EA Sports branding on his helmet and launch a host of unique EA Sports F1–themed helmets throughout the season, while also appearing as the cover star for the F1 24 Champions Edition, which is scheduled for a May 28 release later this year.
Christian Horner, CEO and Team Principal, Red Bull Racing, said:
“From F1 to football and from NFL to hockey, EA is synonymous with sports and with entertainment and we are delighted to bring them on board as a Team partner. F1 is experiencing huge growth, appealing to new, young and diverse audiences all around the world, and for many of those fans, gaming is central to how they interact with racing and with Oracle Red Bull Racing. EA SPORTS has a proven ability to create truly immersive F1 games that take fans to the heart of what we do, allowing them to race as a hero such as Max or to embark on their own legendary racing careers. We’re thrilled to be part of that story and together with EA and with Max we look forward to taking F1 gaming to the next level with F1 24.”
Andrea Hopelain, GM | SVP Publishing at EA SPORTS, added:
“Partnering with Red Bull and Max further demonstrates our commitment to F1, to help grow the sport globally and recognize those at the top of their game. Our players contributed to over 7.5 million race sessions with Max last season, and together we’ll create more moments for Verstappen fans to emulate their hero and prove they have what it takes to be one of the 20.“
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