Aditya ChaudhuriIndian professional cricketer Rishabh Pant stars in HDFC Life’s latest ad campaign, titled “Click 2 Protect Super”.
The campaign is aimed at encouraging the Indian public to “financially secure their loved ones against unforeseen circumstances”, highlighting Pant’s real-life journey and the lessons he has learnt on the way.
Rishabh Pant said:
“I am happy to be associated with HDFC Life for this campaign. Life is unpredictable, and HDFC Life has been at the forefront of encouraging people to financially secure themselves and their families against life’s uncertainties. Life insurance is a financial product that not only acts as a safety net but also enables us to continue the journey ahead with a sense of pride.“
Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, commented:
“The film captures the true essence of life while bringing the spotlight on the core benefit of term life insurance. We hope that the powerful real-life story of Rishabh Pant, a role model for many and a world-class athlete, serves as a pertinent example to make one realise the uncertainties of life and the need for financial protection. Most Indian households find it hard to sustain their living standards in the absence of adequate life insurance cover. We sincerely hope that this campaign will educate and inspire more individuals to secure their families with Term Insurance.“
Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett, South Asia, added:
“The pandemic has left us with a false sense of invincibility. With this campaign we wanted to reiterate that not everyone gets a second chance at life. The biggest mistake we can make is to not learn from our mistakes and to bring home the message of unpredictability. We drew inspiration from the real-life incident of cricketer Rishabh Pant where he survived a near-fatal road accident. Our campaign breaks the illusion of invincibility and reiterates the importance of financial planning.“
