Aditya ChaudhuriIndian healthcare brand Amrutanjan has roped in Indian professional cricketer Ruturaj Gaikwad as a brand ambassador for its “Electro+” electrolyte beverage.
Amrutanjan Healthcare is also known for its balms and roll-ons.
Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Health Care Limited, commented:
“Ruturaj Gaikwad epitomises the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association, beyond a simple endorsement, is about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energised and combat fatigue throughout their day. Ruturaj’s dedication to peak performance make him the perfect voice to remind consumers about the importance of prioritising hydration and electrolyte balance. We look forward to a successful partnership with Ruturaj Gaikwad and to educate consumers about the everyday necessity of electrolyte balance for optimal health and vitality.”
Ruturaj Gaikwad said:
“I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not just for athletes like myself, but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro + for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being.”
S Sambhu Prasad, Chairman and Managing Director of Amrutanjan Health Care Limited, added:
“At Amrutanjan, we are committed to offering innovative solutions that promote health and well-being. The introduction of the low sugar variant of Electro+ underscores our dedication to meeting the evolving needs of our consumers. We are delighted to welcome Ruturaj Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India.”
