Other Sports

Ryder Cup 2023 upgrades Hilton partnership

As part of a new elevated agreement announced by Ryder Cup Europe and the Professional Golfers’ Association (PGA) of America, American multinational hotel and hospitality company Hilton will take on a new role as a Worldwide Partner of the 2023 Ryder Cup. The company joined the DP World Tour in 2022 as an official partner.

In addition to housing Ryder Cup participants and employees at Rome Cavalieri Waldorf Astoria Hotel, Hilton will gain visibility for its brand on a global scale through mutually developed, multi-channel marketing campaigns. The award-winning “A Stay on the Green by Hilton” experience, which has already proven to be incredibly popular at a few DP World Tour events, will also be introduced as a Ryder Cup edition by Hilton. 

Additionally, Hilton will benefit from extensive on-course branding throughout the event and on international television broadcasts. Throughout the year, Hilton will sponsor digital content initiatives on Ryder Cup’s social media channels.

Guy Kinnings, Director, Ryder Cup Europe, said:

We know Hilton very well through our DP World Tour partnership, and we are delighted that they have decided to further elevate their association with the Ryder Cup. We have already worked together on award-winning marketing campaigns for the DP World Tour over the past 12 months, and the Ryder Cup, the pinnacle of drama and emotion in our sport, provides rich territory to further collaborate on campaigns that get people talking. The spectacular Rome Cavalieri Waldorf Astoria Hotel will also be the base for both teams. Rome 2023 promises to be a historic event, and a partner of Hilton’s prestige will help us stage one of the best events yet.

Jeff Price, Chief Commercial Officer, the PGA of America, stated:

We are thrilled that Hilton, the global leader in premium hospitality and service, has expanded its relationship with the Ryder Cup. By combining Hilton’s renowned hospitality expertise with the prestige of the Ryder Cup, we aim to deliver a world-class experience for golf enthusiasts at Marco Simone.

Chris Silcock, EVP and Chief Commercial Officer, Hilton, added:

The Ryder Cup is one of the most exciting events in the global sporting calendar, and we are delighted to become a Worldwide Partner of the 2023 event. Through this industry-first partnership, Hilton will create once-in-a-lifetime experiences and showcase our leading and unique hospitality to players, staff, and Hilton Honours members.

Simran Singhania

Share
Published by
Simran Singhania

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

9 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

10 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

13 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

1 day ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

2 days ago