May 10, 2023

Spanish and European giants Sevilla FC have announced the launch of the documentary series “Never Surrender” in India. 

The ‘Never surrender’ that sums up the Sevilla FC mentality transcends borders. So much so that it is no longer a simple motto that the club carries locally, but one that it tries to spread around the world, both on and off the field. 

The International Strategic Plan that the club is carrying out has India as one of its strong points. There, Sevilla FC is working with two top-level partners, FC Bengaluru United and Valvoline, with whom it is developing several projects. With the help of both, it is now launching the series ‘Never Surrender’ (‘Nunca te rindas’, in Spanish). 

The series consists of five chapters, launched on Monday 8th May, and can be viewed on Sevilla FC’s official YouTube channel. This multi-chaptered documentary tells powerful stories of Indian sport, all of them based on the spirit of overcoming challenges that embodies the Sevillista motto.

The first episode tells the story of a football team made up of blind people in Kochi, in the region of Kerala, who have managed to overcome all the adversities they encounter in a country like India to finish 14th in the world. Another story features Hadiya, a self-taught girl from Kozhikode who managed to join the Indian ‘freestyler’ team, traditionally a 100% male sport. 

A special mention for the third of the chapters, which features Vamshi Origanti, a Sevilla FC fan from Anantapur (Andhra Pradesh) who is an active member of the Sevilla FC fan club in India and who fell in love with the history and spirit of the club from the most rural part of the country and watching its matches on television.

The fourth episode takes us into the idiosyncrasies of FC Bengaluru United, a strategic partner of Sevilla FC, who share basic principles such as a commitment to technology, youth football, and the ambition to be at the top of Indian football. 

The last episode will focus on cricketer Dinesh Karthik, who is currently playing in the playoff season with his team, Royal Challengers Bangalore, and tells the story of how he overcame various challenges to reach the sport’s elite. 

José Castro, Sevilla FC Club President, speaking on the launch of the documentary stated: 

“We are a club with a great history of struggle, effort, overcoming, and success, which never gives up in the face of adversity and always has the ambition to aim higher. It is a source of pride to see how in different parts of the world our way of being and facing challenges serves as an inspiration for people. Not only on a sporting level, but in any aspect of life.”

Speaking on FC Bengaluru United’s association with the Spanish club, CEO Gaurav Manchanda explains: 

“The spirit of Sevilla FC’s ‘Never Surrender’ aligns with our principles of being ambitious, fighting and doing it together as a team. Our objectives are to transcend beyond the field of play, to contribute to our community in different areas.”

While explaining their association with cricketer Dinesh Karthik, Ipshita Chawdhury, Valvoline’s Marketing Director in India, said: 

“Partnering with a cricket star like Dinesh Karthik helps us create effective and quality content to connect with our audience.”

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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