Indian professional cricketer Shivam Dube has been roped in as brand ambassador by workout wear and athleisure brand BullRAGe.
As per the agreement, Dube will star in marketing campaigns for the brand and promote its products through advertisements.
Speaking about the BullRAGe deal, Shivam Dube commented:
“Bullrage is a brand created by fitness experts, the functional fabric helps elevate my performance and I like the contemporary premium finish and detailing. I could associate with the story that Afzal, founder of Bullrage told me about his inspiration to create an activewear brand in India that can become a global brand, both of us use rage to fuel our passions and the brand speaks about taming rage to succeed in life which is something I 100% resonate with.“
Bandana Chhetri, Founder, FairPlay Sports, added:
“Shivam Dube’s partnership with Bullrage enriches our portfolio, showcasing our dedication to athletes who epitomise resilience and excellence. This collaboration reflects our commitment to empowering individuals who embody the ethos of perseverance. Through Bullrage, we continue to champion athletes on their journey to success.“
Afzal Pasha Mohammad, Founder, BullRAGe, said:
“We are delighted to have Shivam as our celebrity brand Ambassador. He has shown his true potential year after year and his story of having gone through adversity, transforming himself to achieve his goals aligns with our brand values. We believe that between hustle and triumph is a moment of rage that fuels commitment and doggedness – we call this BullRAGe. BullRAGe is a high performance activewear and athleisure brand for high octane workouts.“
Shivakant Menon, Creative Director, Decision Pinnacle, added:
“There’s so much one can do if they tame their rage.Rage is a powerful resource which when stored can help fuel passion, ambition and drive needed to succeed.This holds true for athletes, fitness enthusiasts and for all of us who use rage fruitfully. A knee jerk reaction, a reckless action is wasting that rage especially in life as in sports when you cant let rage control your actions instead bottle it up and let actions speak louder than words .We found a great match in the philosophy between the brand positioning and the story of Shivam Dube. This is what’s communicated in the film. Keep an eye on BullRAGe as we look to build the biggest work out community through an apparel brand.“
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