Silverstone signs new deal with Audi

Silverstone has announced a new three-year partnership with luxury automotive manufacturer Audi as the Official Car Partner of Silverstone, starting from 2026. Audi will also take up the role of the Official Pace Car Partner of various events at Silverstone. The partnership will see Audi provide Silverstone with a fleet of their vehicles to support with VIP transportation across major events including at the Formula 1 British Grand Prix, ensuring guests experience exceptional comfort and performance from arrival to departure.

Silverstone is known as the heart of motorsports in the United Kingdom and hosts various events such as Formula One, European Le Mans Series, MotoGP and the British GT amongst others. 

Rachel James, Head of Partnerships at Silverstone, commented,

“We are proud to welcome Audi as our Official Car Partner. This partnership will give our fans the opportunity to explore the Audi brand for themselves. Audi will enhance the Silverstone experience at every level, from VIP transport to Drive Experiences and on-track presence as our Official Pace Car Partner.”

José Miguel Aparicio, Director of Audi UK, said,

“This partnership represents a powerful synergy between two iconic brands. As Audi enters Formula 1 with the Audi Revolut F1 Team, aligning with Silverstone is a natural step. Together, we will deliver outstanding experiences for fans and customers, showcasing Audi innovation, performance and progressive design at one of the world’s most famous motorsport venues.”