Aditya ChaudhuriThe Saudi Pro League (SPL), officially known as the Roshn Saudi League, has signed a partnership agreement with beverage and snack food giant PepsiCo.
The partnership, coming into effect for the remainder of the 2023/24 season as well as the 2024/25 season, will see PepsiCo become a top-tier Gold Partner of the league.
PepsiCo’s Aquafina brand will join as the league’s Official Water Partner, while Pepsi will serve as the league’s Official Soft Drinks Partner. Gatorade and Lay’s will join as the Official Sports Drink Partner and Official Potato Chips Partner of the league, respectively.
PepsiCo and the SPL will also collaborate on co-branded special activations aimed at enhancing and improving fan engagement.
Lay’s currently also serves as the Title Sponsor to the Saudi Women’s Premier League.
Carlo Nohra, Chief Operating Officer, Roshn Saudi League, commented:
“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to soccer and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.“
Aamer Sheikh, Chief Executive Officer, PepsiCo Middle East Business Unit, added:
“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Just as football unites fans around the world, PepsiCo’s iconic brands continue to bring people together to celebrate moments that matter. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness. Cheers to a winning partnership on and off the field!“
