The Orlando Magic are an American professional basketball team that were founded in 1989 as an expansion team. They compete in the National Basketball Association (NBA) as an Eastern Conference Southeast Division member.
The Magic have failed to grab their first Championship title but have managed to win two Conference titles and six Division titles.
The Magic, who earned their first NBA Finals appearances in 1995 and 2009, are still working hard despite having one of the season’s youngest teams (average age: 23.94). Here, we look at their sponsors.
In September 2010, the Orlando Magic and Walt Disney Parks & Resorts signed a multi-year contract. The most recent extension of the agreement took place in October 2022, continuing Disney’s role as the team’s official jersey patch sponsor, which was initially agreed upon during the 2017–18 season.
Advent Health and the Magic have been associated for 31 years. Their partnership was last renewed in 2017. The healthcare company is the “Champions of the Community“ partner for the team.
In January 2021, Advent Health bagged the naming rights to the team’s US$70m training centre.
In November 2022, the Magic and Merrick Bank announced a deal, the bank becoming the NBA team’s official credit card partner. The Orlando Magic Credit Card from Merrick Bank, thus, features The Magic’s City Edition branding and offered exclusive perks to cardholders.
In December 2021, the Magic introduced Florida Blue as one of their seven “Champions of the Community” (COTC) partners as well as their official health insurance provider.
The team’s COTC collaboration represents a distinctive tier of businesses with a bond to the Central Florida neighbourhood. Through a range of projects, sponsorships and programmes, the Magic and Florida Blue continue their partnership to positively influence and make a difference in Orlando.
In October 2022, the Magic announced City National Bank Florida as the official bank and mortgage partner of the team, beginning with the 2022-23 season.
L3Harris Technologies, an aerospace and defence company, is the official secured communications technology provider of the Orlando Magic.
Insurance Office of America is the official insurance broker of the Orlando Magic.
Fox Sports Florida is the official television partner of the Orlando Magic.
The Magic and PureCycle made an exclusive collaboration announcement in November 2022. Through this collaboration, PureClean assists the Magic in educating their staff and audience about sustainability.
In October 2022, Coppercraft Distillery and the Magic announced a multi-year sponsorship deal, with the former becoming an official partner of the latter. The agreement guarantees that the name and brand signs of the distillery from Holland, Michigan, be displayed at several in-arena bar spots.
PepsiCo and the Magic have been associated with each other since 1989. The partnership was extended in 2015. PepsiCo is a COTC partner of the team and Amway Center, the team’s home ground.
The Magic partnered with Violet Defense, a germ-killing company, in 2019 to bring the deployment of hospital-grade UV cleaning to the NBA.
Sugar Skull Rum and the Magic signed a multi-year deal in 2017. The company is an official partner of the NBA team.
The Magic and Anheuser-Busch extended their 32-year partnership in 2019. The company has been associated with the team since 1989.
A relationship between the Magic and Drop, a free rewards programme, was announced in November 2021. To celebrate the partnership, when Magic fans enrolled using the invite code “magicfriday” and attached a debit or credit card before November 26, 2021, they were given US$15 worth of Drop Points as a gift.
In November 2021, AI-powered travel technology platform HotelPlanner announced a multi-year service provider collaboration with the Orlando Magic, becoming the team’s preferred hotel booking service for all Magic employees, including the players, executives and scouts.
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