Srikanth Kidambi - Sponsors / Endorsements, Achievements, Charity Work

Srikanth Kidambi – Sponsors / Endorsements, Achievements, Charity Work

May 21, 2022

Here, we have a profile for Srikanth Kidambi that details information about his brand endorsements, sponsors, achievements and charity work.

Full name: Srikanth Nammalwar Kidambi

Nationality: Indian

Date of birth: February 7, 1993

Birth place: Guntur, Andhra Pradesh

Highest ranking: No. 1 (12 April 2018)

Current ranking: No. 11 

Net worth: ?38 crore

Also Read – Complete List of Endorsement Deals Signed By PV Sindhu

Srikanth Kidambi’s Sponsorships / Endorsements 


Kidambi agreed to a four-year long deal with Chinese sportswear manufacturer Li-Ning in 2019. The deal is reportedly worth ?35 crore and is set to end in 2023. As part of the deal, Li-Ning sponsors Kidambi’s kit as well as his racket and other badminton equipment. 

Bank of Baroda

Bank of Baroda announced PV Sindhu and Srikanth Kidambi as its brand ambassadors back in 2016. As per the deal, Kidambi features in several advertisements and videos for the company and posts them on his social media quite frequently. He also sports the name of the brand on his kit. The deal’s estimated worth remains undisclosed. 

Yellow Class

Kidambi teamed up with Yellow Class in December 2021. Yellow Class is a company set up to educate the youth of the country in various fields. Kidambi is part of the Yellow Class family and offers badminton lessons to children. He has also promoted the company via his Instagram profile. 


Kidambi teamed up with Sportskeeda during the 2020 Tokyo Olympics. He stated in a video posted on his Instagram profile that he would join the company for a short run that included in-depth coverage of the event.

Red Bull India

Kidambi teamed up with Red Bull India as early as late 2019. The sports drink brand has featured regularly on Kidambi’s Instagram profile. He has posted multiple pictures over the years, sporting Red Bull gear and occasionally featuring the energy drink as well. 

ITM Group of Institutions

The ITM Group of Institutions owns business schools, hospitality institutes and other universities. The Group entered into an agreement with Kidambi in 2017 and announced him as one of its brand ambassadors. Kidambi also featured in advertisements to help promote the company in 2019.

Srikanth Kidambi’s Achievements

  • Padma Shri awardee
  • 2018 Commonwealth Games Silver Medal
  • 2021 BWF Championship, Spain Silver Medal
  • BWF Superseries winner (2014, 2015, 2017 x 4)
  • BWF Grand Prix winner (2013, 2015, 2016)
  • BWF International Challenge/Series Winner (2012)

Srikanth Kidambi’s Charity work

  • Kidambi was associated with Solibad, a non-profit group that comprised the biggest badminton stars who helped make badminton accessible to underprivileged children around the world. Kidambi posted several videos in support of the organisation.
  • Kidambi is a part of Nandan Kamath’s Go Sports programme, which helps sportspersons who lack the resources to achieve their goals and dreams. The organisation is set up by Nandan Kamath, a sports lawyer, in Bangalore. 
  • Kidambi has also set up his very own badminton foundation in Andhra Pradesh which is listed as a non-profit organisation. He looks to help children and young athletes achieve their goals through the organisation.

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