Much like the franchise whose ashes they rose from, the SunRisers Hyderabad have reached the Holy Grail once. Having made the Play-Offs last season, they’ll be looking to go all the way this time round. Here’s a list of their sponsors going into the 2021 Indian Premier League.
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JK Lakshmi Cement – The New Delhi-based cement manufacturer was announced the Title Sponsor of SRH in January 2020. JK replaced online eyewear brand CoolWinks, who held the principal front-of-shirt sponsorship rights for the 2019 IPL season.
Following brands are listed on the SRH website as their Principal Sponsors – the second tier of the franchise’s sponsorship portfolio.
Ralco Tyres – The New Delhi-based tire manufacturer serves as a Principal Sponsor to SRH since the 2020 season. Its logo can be seen on the back of SRH’s matchday shirts, right above the shirt number.
Kent Mineral RO – The Noida-headquartered water purifier systems manufacturer becomes a Principal Sponsor of SRH ahead of the 2021 IPL season. Kent’s logo will replace that of Valvoline, the American motor oil company, at the front of the team’s matchday shirt, on the top left corner.
Reliance Jio (Official Telecom Partner) – The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For SRH, Jio’s logo can be seen on the sleeves of the team’s matchday shirt.
TCL – The Huizhou-headquartered Chinese electronics brand serves as a Principal Sponsor to SRH since August 2020. TCL’s logo can be seen on the sleeves of the team’s matchday shirt.
Dream11 – Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to six out of eight teams in the tournament, excluding KKR and RCB. Dream11’s logo can be seen on the sleeves of SRH’s matchday shirt.
Kansai Nerolac – The Mumbai-headquartered paint company serves as a Principal Sponsor to SRH since April 2017. Nerolac’s logo can be seen on SRH’s matchday caps, hats, and helmets.
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Following brands are listed on the SRH website as Other Sponsors.
Colgate (Smile Partner) – The dental care brand was announced as the Official Smile and Oral Hygiene Partner of six out of eight IPL teams – excluding CSK and RCB – in September 2020 in a two-year deal. The deal is aimed at lifting the public’s spirits with a smile and optimism amidst the coronavirus pandemic.
Jai Raj Steel – The Hyderabad-based steel manufacturer was announced as SRH’s Official Strength Partner in September 2020. Jai Raj Steel’s logo can be seen on SRH’s matchday trousers.
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Following brands are listed on the SRH website as their official Partners.
Red FM 93.5 – The Chennai-headquartered radio network has been a long-time associate of SRH. It served as the principal front-of-shirt sponsor to them during the 2015 and 2018 seasons, the principal back-of-shirt sponsor during the 2017 and 2019 seasons, and the chest (top-left on the front of shirt) sponsor during the 2014 and 2016 seasons. It remains listed on the SRH website as their Official Radio Partner.
TYKA Sports – The Jalandhar-headquartered sports equipment brand serves as the Official Kit and Merchandise Partner to SRH since the 2014 season, when it replaced German brand Puma.
FanCode Shop – The Mumbai-based fan apparel company has an Official Fan Merchandise Partnership with six out of eight IPL teams, excluding KKR and RCB.
Tenali Double Horse Urad Dall – Tenali Double Horse is a blackgram manufacturer based in Tenali, Andhra Pradesh. Its Urad Dall brand serves as the Official Stamina Partner to SRH since March 2019.
Kotak – The Mumbai-headquartered banking products and financial services provider serves as the Official Card Partner to SRH since September 2020. As per the deal, Kotak has designed SRH-themed debit and credit cards for the team’s supporters.