Lionel Messi

Hard Rock International has commemorated its 50th-anniversary festivities by announcing the appointment of FC Barcelona’s Lionel Messi as its new brand ambassador for the next five years. Messi is the first Argentinian athlete to engage with Hard Rock. Hard Rock has launched a new Messi-inspired product range under its new relationship, accessible in all its...

Ahead of Champions League Round of 16, Lay’s which is an official sponsor of the tournament has launched a short TVC featuring the soccer legends Lionel Messi and David de Gea. The 20 seconds shot shows the two men dressed up in formal attires and orchestrate in front of a small set of people. This...