The United Cup will see its inaugural edition kick off ahead of the commencement of the Australian Open. The 18 team, mixed team competition kicked off on the 29th of December and will complete on the 8th of January. The games in this tournament will be played on hard court surfaces. While Syndeny and Brisbane host games on their outdoor hard courts, Perth will feature an indoor hard court.
This article contains information regarding the organisations enjoying a strong branding presence across the United Cup’s physical and digital assets as sponsors and partners of the tournament.
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The financial services company, Australia and New Zealand Banking Group, is headquartered in Melbourne and listed as an official partner of the United Cup.
Australian-based suncare brand Bondi Sands is listed as an official sponsor of the United Cup. Bondi Sands was also the suncare partner of the Australian Open in 2021.
Britain-based sports manufacturing brand Dunlop is listed as the official partner of the United Cup. As part of the deal, the tournament will use Dunlop Australian Open balls across its three venues in Sydney, Brisbane, and Perth.
United States-based medical technology company Hologic is the official partner of the United Cup. Hologic also partnered with the WTA in March 2022 to become its title sponsor.
KIA, the South Korean-based automobile manufacturer, is listed as an official partner of the United Cup. KIA is also a partner of the grand slam tournament, the Australian Open, until 2023, as per the latest extension in 2018.
Italian Sporting apparel company headquartered in Bologna, is listed as an official partner of the United Cup.
Headquartered in the United States of America, hotels and resort brands, Marriott Bonvoy is listed as an official pattern of the United Cup. Marriott Bonvoy is also the official hotel partner of the Australian Open.
Online trading platform, Pepperstone is listed as an official partner of the United Cup. Pepperstone is the global naming partner of the ATP Rankings and the official trading partner of the ATP Tour.
Tourism and Events- Queensland is an online platform that allows users to learn about the area’s various attractions. The organisation is listed as an official partner of the United Cup.
Visit Brisbane is an online platform that allows visitors to learn about the attractions of Brisbane and provides easy access to hotel bookings. Visit Brisbane is listed as an official partner of the United Cup.
Western Australia is an online portal providing users with information about things to do and helps plan trips by providing access to accommodation and transportation options. The organisation is listed as an official sponsor of the United Cup.
Feel New South Wales is an online platform providing its users with information about the events and things to do in New South Wales. The organisation is listed as an official partner of the United Cup.
OFFICIALSUPPLIERS
Whisky producer based in Canada, the Canadian Club is listed as as official supplier of the United Cup.
Italian based brewing company, Peroni which is headquartered in Rome is lised as an official supplier of the United Cup. Peroni also became the official beer sponsor of the Australian Open in 2021.
Australian ice cream brand headquartered in Victoria, Peters is listed as an official supplier of the United Cup.
Shweppes Australia, a non-alcoholic brand of Asahi Breweries is headquartered in Melbourne and is listed as an official supplier of the United Cup.
Australian wine making brand, Treasury Wine Estates, which is headquartered in Melbourne is listed an official supplier of the United Cup.
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