Here are the sponsors for the Wales Men’s National Football Team ahead of the Euros next summer.
Name of the Football Association – Football Association of Wales (FAW) (Welsh: Cymdeithas Bêl-droed Cymru)
BT – The London-headquartered British telecom holding company announced a five-year sponsorship deal with the FAW in October 2019. The sponsorship is an effort to promote and enhance the quality of football in the UK right from the grassroots level. BT also enjoys branding exposure across FAW’s physical and digital assets, most notably as the front-of-shirt sponsor for the training kits of all of FAW’s national teams.
JD – The Bury-headquartered sports retail company serves as an official partner to the FAW since 2015. The partnership sees JD hold exclusive selling rights for FAW-branded merchandise across its UK and online stores. JD also holds branding rights across FAW’s physical and digital assets. Last year in July, JD expanded on its existing deal with the FAW by becoming the title sponsor of the revamped Welsh football structure. The seven-year agreement sees the top three Welsh divisions thusly called (in order) – JD Cymru Premier, JD Cymru North and JD Cymru South.
MG – The British automaker signed a three-year deal with the FAW as their official vehicle partner in May 2019.The partnership sees MG supply its fleet of cars to the Welsh national teams’ players and staff. The automaker also holds branding rights across FAW’s physical and digital assets.
McDonald’s – The American fast-food giant has been an official partner of the FAW since 2002. As per the partnership, the two parties have and continue to work on several grassroots initiatives. McDonald’s also holds branding rights across the FAW’s physical and digital assets.
Adidas – The German sportswear giant has been the official kit supplier to FAW’s teams since 2013, when it replaced fellow British rival Umbro. The FAW and Adidas last renewed their partnership in September 2016. Adidas also worked with the FAW back in the 80s as their official kit supplier (1980-1987).
Conotoxia – Multi-currency financial services provider Contoxia is the Official Money Partner of the Wales Men’s National Football Team since August 2018. As per the deal, Contoxia works with the Welsh national team on money transfers, payments, currency exchange and Forex. The Polish firm also holds branding rights across the team’s digital and physical assets, as well as image rights for the Welsh players to use in its promotional content. The deal currently runs until the end of the 2022 FIFA Men’s World Cup in Qatar.
Penderyn – The Welsh whisky distillery also serves as an official sponsor to the Wales Men’s National Football Team. The sponsorship grants Penderyn branding rights across the team’s digital and physical assets, as well as image rights for the Welsh players to use in its promotional content.
Hawes & Curtis – The London-based fashion brand was announced as the official tailor of the Wales Men’s National Football Team in July last year. The partnership sees Hawes & Curtis provide bespoke formalwear suits to the Welsh national team. The company also enjoys a strong branding presence across the team’s physical and digital assets.
Princes Gate – The Welsh mineral water brand serves as an official partner to the FAW for over a decade. The partnership sees Princes Gate’s products made available at FAW’s events and their national teams’ training sessions and matches. The company also holds branding rights across FAW’s digital and physical assets.
Precision Training – The British sports training equipment manufacturer and distributor serves as the official training aid supplier to the FAW since November 2012. The deal sees Precision supply its training equipment to FAW’s national teams. The company also holds branding rights across FAW’s digital and physical assets.
Science in Sport – The Nelson-based nutrition products manufacturer and supplier became the official nutrition supplier of the FAW in a two-year deal earlier this year in August. As per the deal, Science in Sport supplies its products to FAW’s national teams and works with the medical staff to enhance player performance by creating custom-made products for each player’s nutritional needs. The company also holds branding rights across FAW’s physical and digital assets.
Clarity Sports – Part of the business travel management company Clarity, Clarity Sports serves as the official team travel partner to the FAW since December 2019. The deal sees Clarity Sports organize and manage FAW’s national teams’ international outings and hold branding rights across the team’s digital and physical assets. The partnership currently runs until the end of 2022.