Wolves are set to play in the Premier League for a fourth consecutive season, having maintained a stable footing ever since returning to the Big Time in 2017. Last season’s slight dip in performances and league position has seen Nuno Espírito Santo getting replaced by Bruno Lage, and the team will look to return to the top half of the table. Here are their official Club Partners going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across Wolves’ physical and digital assets.
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In June 2019, Wolves announced online sports betting brand ManBetX as their new principal partner after they decided to terminate their previous £5m-a-year deal with Asian betting company W88. As per the deal, ManBetX serves as the front-of-shirt sponsor for Wolves’ first team, U23s and adult disability teams’ matchday kits.
The Liverpool-headquartered British sportswear brand was announced as Wolves’ new Official Technical Kit Supplier in November 2020, replacing Adidas’ £3m-a-year deal from the start of the 2021-22 season with a deal the club have confirmed “boasts the largest technical partner sponsorship fee” in their history. Castore will supply the club with kits for the players and the non-playing staff, and under license from the sportswear company, Wolves are also set to manufacture and distribute a wide range of replica products as well as training and travel wear.
Wolves signed the Mu?la-based cryptocurrency trading platform in June 2021 to become the Official Shirt Sleeve Sponsor for their matchday kits as well as the Official Cryptocurrency Trading and Fan Token Partner of the club. Bitci are set to launch a fan token for Wolves, which will operate on Bitci Chain. Bitci is also the official presenter of Wolves’ official club website.
The Unilever-owned personal care brand became the front-of-shirt sponsor for Wolves’ training kits in October 2020. Apart from that, the partnership also entails the two parties collaborating over multiple lifestyle and wellness initiatives.
Multinational brewing company Molson Coors has a long-term agreement with Wolves which sees its beer brand Carling serve as the Official Beer Partner to the club. As per the deal, Molson Coors has pouring rights for Carling inside Molineux Stadium, Wolves’ home ground.
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The Stoke-on-Trent-headquartered British online gambling company Bet365 serves as the club’s Official Betting Partner.
The acoustics company became the club’s first ever Official Global Headphone Partner as well as the Official Global Exclusive Headset Partner of their esports division in October 2020. Tezo works with the club to provide their esports players premium sound support, and also manufactures Wolves-themed audio products which are available at the club’s website.
The University of Wolverhampton serves as the Principal Sponsor of Wolves Academy since 2014. The agreement sees the university support the club’s fan engagement activities via the Wolves Foundation along with working with the club to create internships and placement opportunities for its students.
IT Support Solutions provider Silverbug is a long-time Official Partner of Wolverhampton Wanderers. Since 2018, the Milton Keynes-based firm has served as the club’s official junior shirt sponsor. It also served as the principal front-of-shirt sponsor for Wolves’ matchday and training kits during the 2015-16 season.
The Mondel?z-owned, Uxbridge-based British confectionery brand has been Wolves’ Official Snacking Partner since November 2020. Apart from branding rights, Cadbury supports the local community initiatives run by the Wolves Foundation.
Wolverhampton-based electric utility company EnergyAngels serves as the Official Energy Partner to the club. It has also served as the official front-of-shirt sponsor for their women’s team’s matchday kits since October 2019. The two parties last renewed their agreement in November 2020.
The Wolverhampton-based signage design, print, fabrication and installation company has been providing its services to the club as their Official Print Partner since July 2019.
The Dundalk-headquartered Irish bookmaker has been the club’s Official Molineux Betting Partner since December 2020. Apart from branding rights, the deal sees a BoyleSports ambassador presenting odds and tips on Wolves’ matchday video service, Wolves Matchday Live, while exclusive betting offers are also made available on the matchday Virtual Fanzone on the Wolves App.
The San Diego, California-based below-the-waist male grooming brand serves as the club’s first ever Official Male Grooming Partner since September 2020. Apart from branding rights, the deal also entails creation of co-branded digital content which is posted across Wolves’ social media channels and in-house media outlets.
The Kent-based muscle recovery brand has been the club’s Official Recovery Technology Partner since November 2020, offering the team’s players its range of deep tissue massage products.
The Wolverhampton-based family-run taxi service has been the Official Taxi Partner of the club for more than 25 years, with its services including private hire taxis, executive travel, airport travel, multi-seat people carriers and courier services.
The London-based foreign exchange specialist is the Official FX Partner of the club since May 2021. Apart from branding rights, the partnership sees the company provide Wolves with foreign exchange strategies and global payment solutions, mostly pertaining to player transfers and pre-season tours.
M Spirit is the Official Chinese Baijiu Partner of the club.
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