Rolex extends and expands deal
The Women’s Tennis Association (WTA) has announced a partnership extension and expansion with Swiss luxury watchmaker Rolex, who will take up the role of the Official Timekeeper and Timepiece of the Hologic WTA Tour. Tolex will continue to support the WTA Finals and will present the start times for the semi-finals and finals of WTA 1000 events and the WTA Finals. Both will also work on various media campaigns and social media content as well to bring the fans closer to the action on the court.
Marina Storti, CEO of WTA Ventures, commented,
“We are pleased and proud to expand our long-standing partnership with Rolex as we undergo a powerful transformation in women’s tennis. The sport continues to inspire millions across the world with its engaging heroes, exciting play and social impact campaigns. We share our core values with Rolex: a competitive spirit, technical precision, respect for tradition and pushing beyond personal limits. We are excited to see what we can achieve together in the coming years.”
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