Women’s Tennis Association (WTA) expands Rolex partnership

The Women’s Tennis Association (WTA) has announced signing a partnership extension and expansion agreement with Swiss luxury watchmaker Rolex.

The new deal will see Rolex take up the role of the Official Timekeeper and Timepiece of the Hologic WTA Tour. It will continue supporting the WTA Finals and present the start times for the semi-finals and finals of WTA 1000 events and WTA Finals.

The two parties will also work on various media campaigns to bring tennis fans closer to the action on the court.

Also read: WTA Sponsors

Speaking about the Rolex extension, Marina Storti, CEO of WTA Ventures, commented:

“We are pleased and proud to expand our long-standing partnership with Rolex as we undergo a powerful transformation in women’s tennis. The sport continues to inspire millions across the world with its engaging heroes, exciting play and social impact campaigns. We share our core values with Rolex: a competitive spirit, technical precision, respect for tradition and pushing beyond personal limits. We are excited to see what we can achieve together in the coming years.“