Simran SinghaniaYoshihito Nishioka is a 27-year-old Japanese tennis player born in Mei, Japan, who started playing tennis with his father Norio, a tennis coach, when he was four years old.
After turning pro at just 14, Nishioka has gone on to win two ATP Tour singles championships. In 2022, he achieved outstanding victories, rising to the top of the Asian and Japanese rankings. At the 2022 Citi Open, Nishioka made it to the final of an ATP 500 tournament for the first time in his career and peaked at No. 32 on the ATP singles rankings on January 9, 2023. He first entered the Top 100 in 2016, then in 2018 he won his first ATP Title at the Shenzhen Open.
Here is a look at all the brands endorsed by Yoshihito Nishioka:
Yonex
Japanese sporting goods manufacturer Yonex and Nishioka have in place a clothing and racquet collaboration agreement. He plays with a Yonex VCORE 98 racquet that is strung with Polytour Spin 125. Since joining Yonex in 2016, Nishioka has been frequently using and sporting Yonex gear on the tennis court.
Morinaga
Nishioka also has a partnership in place with “Morinaga Seika in Training Lab” — a facility in Japan and a division of Morinaga & Company that provides training and nutritional guidance to professional athletes hired by the in brand.
Tokyo, Japan-based Morinaga & Company has been making confections since 1899. It’s known for its nutrient-dense foods as well and is also Japan’s top producer of dairy goods. As an ambassador of the company, Nishioka supports the “nutrition plus healthy” attitude of the company and participates in its tennis marketing campaigns.
Miki House
Nishioka has been collaborating with Miki House, a Japanese company with headquarters in Osaka that develops, produces and sells children’s clothes and family-related products, since 2017. The business also engages in cultural activities, like printing, education and child-rearing assistance. Through his Instagram, Nishioka frequently supports and promotes the brand’s campaigns.
AFH
Nishioka is also a brand ambassador of fitness machine “AFH Series”. He took to social media to announce this collaboration in April 2019.
