Premier League heavyweights Arsenal have announced a new multi-year partnership with whisky brand Chivas Regal, who will join as Arsenal’s men’s and women’s team’s Official Whisky Partner. Chivas and Arsenal will work on a behind-the-scenes content series featuring the men’s and women’s teams and also on exclusive fan experiences.
Chivas Regal will also establish a new Chivas Regal bar inside the Dial Square and the Emirates Stadium.
“We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”
Nick Blacknell, Chivas Global Marketing Director, added,
“Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch. The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”
*Quotation source – www.arsenal.com
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