Aditya Chaudhuri

Indian star track and field athlete Neeraj Chopra has been announced as a brand ambassador of Swiss luxury watch brand OMEGA. The partnership arrives ahead of the 2024 Paris Olympics, of which OMEGA will act as the Official Timekeeper.  Also read: Neeraj Chopra’s brand endorsements Speaking about the deal, Neeraj Chopra commented: “I am very...

Australian professional cricketer Usman Khawaja has been announced as an Official Ambassador for the 2024 ICC Men’s T20 World Cup for OTT platform Amazon Prime Video. As per the agreement with the platform’s Oceanic division, Khawaja will provide fans with insights and analysis from the games via the platform’s social media channels, while also starring...

Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP. The partnership will see WHOOP work with the Portuguese professional footballer on product development and leverage data-driven insights to help deliver the best health and fitness coaching for athletes and humanity broadly. Also read: Cristiano Ronaldo: Earnings...

The English Premier League has announced a multi-year trading card partnership agreement with Fanatics Collectibles. The agreement, kicking off in June 2025, will see Fanatics become the Exclusive Provider of the league’s trading cards, trading card games, and stickers.  Also read: Premier League 2023/24 Sponsors Will Brass, the league’s Chief Commercial Officer, said: “We are...

The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship until 2026. The PGA Championship has thus become the first-ever men’s golf major to sign a sports betting sponsor. Also read: Top 10 best golfers...

MotoGP has announced a multi-year partnership agreement with Qatar Airways, which thus becomes its Official Cargo Airline Partner and Official Airline Partner.  The partnership will see Qatar Airways provide passenger and cargo services to MotoGP, including commercial tickets, charter flights for championship personnel, and freight services supplied by Qatar Airways Cargo. The Qatar flag carrier...

AC Milan have announced a partnership agreement with TG.Casino, which thus becomes the Official Regional iGaming Partner of the Italian professional football club in Europe. The deal will see Milan and TG.Casino work on various fan engagement activities and create “bespoke experiences, which aim to give the fans more access, and bring them even closer”...

Indian professional cricketer Mohammed Shami has been announced as a brand ambassador of ayurvedic health and beauty brand Sheopal. Shami will promote the brand’s products through advertising and media campaigns, in accordance with the agreement. Speaking about the deal, the Team India pacer said: “I am thrilled to be associated with Sheopal’s, a brand that...

The Esports World Cup Foundation (EWCF) has announced a partnership agreement with Barn’s Coffee, which comes on board as the Exclusive Coffee Brand for the upcoming Esports World Cup, set to be held in Riyadh, Saudi Arabia. As per the agreement, Barn’s Coffee will put up a booth at the Esports World Cup to give...

Indian professional cricketer Shikhar Dhawan has joined eyewear brand QUE as an investor, partner, and brand ambassador. Having roped in Dhawan in a multi-faceted role, the brand aims to increase its visibility, reaching out to wider audiences in India and beyond. Speaking about the deal, Shikhar Dhawan said: “I am delighted to be associated with...