Aditya Chaudhuri

Alpine Academy’s Abbi Pulling has confirmed her seat for the 2024 F1 Academy season. The young Brit is set to race for Rodin Carlin for another year, having raced for them in the inaugural 2023 season as well. In the inaugural F1 Academy season, Pulling scored seven podiums with Rodin Carlin and finished fifth in the...

EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League Franchise representing the state of Uttar Pradesh today.  This partnership signals EaseMyTrip’s entry into the world of kabaddi, underscoring the brand’s unwavering commitment to championing...

Big Bash League (BBL) franchise Sydney Sixers have announced a partnership agreement with North Ryde, New South Wales-based safe and smart home access brand Merlin, which thus comes on board as an Official Partner for the 2023/24 KFC Big Bash League season (BBL|13).  The agreement will have the Merlin logo featured on the back of...

Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see the Newcastle upon Tyne-based company support “The Rooftops with Fenwick” hospitality lounge at St. James Park as part of a naming rights component of its...

Australian tennis player Nick Kyrgios has revealed that he is joining video subscription company OnlyFans.  Kyrgios took to his social media channels to announce that he had opened an account on the adult content creation and sharing platform. Although OnlyFans has other genres such as fitness, food, music and art, the platform is mainly associated...

Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the Merseyside club. The partnership first kicked off in 1992, when Carlsberg joined the LFC sponsorship portfolio as the Principal Partner of the club. Since 2010,...

British consumer goods company Unilever has announced a partnership agreement with the Union of European Football Associations (UEFA), the official football-governing body of Europe, making several of its “Nutrition” and “Personal Care” business groups’ brands Official Sponsors of UEFA Euro 2024. From Unilever’s portfolio, the following “Nutrition” brands will be activated throughout the tournament: Hellmann’s,...

South Korean sports broadcaster SPOTV has been revealed as an Official Asian Broadcaster of the 2023 FIFA Club World Cup, which will be held in Saudi Arabia between December 13 and 23, 2023. The territories covered under the partnership are: Indonesia, Malaysia, the Philippines, Singapore and Thailand (TrueVisions). All seven games of the tournament will...

Indian Premier League (IPL) franchise Rajasthan Royals have announced a digital-first partnership agreement with F&B brand Curefoods, which will thus serve as an Official Partner to the Royals for the 2024 IPL season.  The partnership will see the two work together on fan- and consumer-engagement projects. They will be launching a series of digitally-driven initiatives...

Wolverhampton Wanderers Football Club, colloquially referred to as “Wolves”, have extended their association with British building society Tipton & Coseley, taking the partnership into its 13th season.  The extension of the deal will have the Tipton & Coseley branding featured across all Wolves membership marketing literature. The housing society will also sponsor Wolves’ adult and...