Aditya Chaudhuri - News Site Editor Page 188
BCCI inks three-year IDFC First Bank title sponsorship deal
The Board of Control for Cricket in India (BCCI) has announced a new partnership with IDFC First Bank, which joins as the Title Sponsor of the India men's and women's...
US Open extends American Express partnership
The US Open has announced a multi-year renewal of its partnership with global integrated payments firm American Express, which will thus continue to be a partner of the event and...
West Ham United FC extend Lyca Mobile partnership
West Ham United FC have signed a multi-year partnership extension with international mobile virtual network operator Lyca Mobile, which will continue on as the club's Official Global SIM Card Partner....
Wolverhampton Wanderers FC team up with 6686 Sport
Wolverhampton Wanderers FC (commonly referred to as "Wolves") have roped in sports entertainment platform 6686 Sport as their official sleeve partner. The Asian firm will also serve as the Official...
Major League Soccer (MLS) teams up with CELSIUS
Major League Soccer (MLS) has announced a new multi-year deal with energy drink firm CELSIUS, which will be joining as the Official Energy Drink of the top-tier US football league...
Dutch Grand Prix 2023: Verstappen equals world record with win
Max Verstappen continued his dominance in the ongoing 2023 Formula One Championship as he took a record ninth win in a row at his home Grand Prix. Verstappen's win now...
Infosys ropes in Iga ?wi?tek as Global Brand Ambassador
Tennis star Iga ?wi?tek has joined the Indian global digital services company Infosys as a Global Brand Ambassador. The multi-year deal was signed on August 25. Infosys has already shown...
Newcastle United FC net Sportsbet.io deal
English professional football club Newcastle United FC have announced a new multi-year partnership with leading online sports technology and betting platform Sportsbet.io, which thus becomes one of their Official Club...
Erling Haaland partners with Midea
Norwegian professional footballer and Manchester City forward Erling Haaland has been roped in as an Official Global Brand Ambassador by home appliances producer Midea. The partnership deepens Man City's ties...
Chennaiyin FC team up with SSVM Institutions
Chennaiyin FC have on-boarded Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as their associate sponsor for the 2023–24 season. The partnership allows the two-time Indian Super League champions to take the...