Aditya Chaudhuri

Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season.  The partnership will see FanCode produce and sell the Islanders’ merchandise through its online retail platform. The Mumbai City merchandise range will include t-shirts, polos, caps as well as accessories...

The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia’s premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards growing its fanbase in the US and eventually across the Asia-Pacific (APAC) region.  Also read: UFC renews Toyo Tires partnership Lawrence Epstein, UFC Senior Executive...

The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC’s Official Tire for three more years.  Toyo Tires will continue to get major branding presence at select UFC events, with its logo on the Octagon fighting ring and also...

FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer.  The partnership extension was announced through a new campaign titled “Un dia de partit” (“a matchday”), which is aimed at urging Barça fans to come and...

Indian esports organisation Revenant Esports has unveiled ViewSonic, a global provider of visual solutions, as its official Monitor Partner. The collaboration with ViewSonic further solidifies Revenant Esports’ commitment to providing its players with top-tier equipment and technology, enhancing their performance and enabling them to reach new heights in their gaming careers. ViewSonic, as per the...

New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from 2024 onwards. The deal will see PUMA provide all ten NZF-affiliated Kiwi national football teams (All Whites, Ford Football Ferns, Men’s U-17, U-20, U-23, Women’s...

South Australian distillery Route 9 has announced a two-year partnership agreement with the South Australian Cricket Association (SACA) and the Adelaide Strikers of the Big Bash League (BBL), which will see Route 9’s Square 1 Gin serve as the Official Gin Partner to both of them.  The partnership will have the Square 1 premium gin...

Indian esports organisation Team SouL has roped in iQOO as its exclusive title sponsor for six months. In addition to the announcement, the official jersey of “iQOO SOUL” was also unveiled by the organisation’s Co-Founder and CEO, Animesh Agarwal, alongside iQOO CEO, Nipun Marya, at Sunder Nursery in New Delhi earlier this week. This marks...

Bollywood star Akshay Kumar has bought the “Srinagar J&K” team of the Indian Street Premier League (ISPL) ahead of its inaugural season.  The ISPL is set to be the first-ever tennis ball T10 cricket tournament. It will take place inside a stadium and will be held between March 2 and 9 next year.  Akshay Kumar...

Sports data and analytics company Stats Perform has extended its partnership with the Women’s Tennis Association (WTA). The agreement is now set to run until the end of the decade. The partnership extension will see Stats Perform continue collection of official WTA Tour data stream and its distribution to licensed sportsbooks as well as global...