Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Sony Sports Network India teams up with Kartik Aaryan

Bollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football. Aaryan, as a result, will promote live action football on Sony Sports Network throughout next year, including events such as UEFA Euro 2024, the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League,...
Aditya Chaudhuri

Endrick makes New Balance move official

Brazilian professional footballer Endrick has been signed by New Balance ahead of his move to Real Madrid CF next summer.  Endrick was seen wearing the “New Balance Tekela v4” last month, which started speculations about a new brand deal. New Balance has now officially confirmed it, with the “Accolade Tekela v4+ Low” boots being made...
Aditya Chaudhuri

MSC Cruises to sponsor two F1 races in 2024

Cruise operator MSC Cruises has been revealed as the Title Sponsor of two Grands Prix during the 2024 Formula One (F1) season. The deal will see MSC Cruises have major branding presence at the Japan and Italy races. The first race is the Japanese Grand Prix, scheduled to be held between April 5 and 7,...
Aditya Chaudhuri

Amazon Prime Video bags Wimbledon broadcast rights for Austria and Germany

Amazon’s multinational OTT platform Prime Video has acquired the exclusive broadcast rights for Wimbledon in Austria and Germany on a four-year deal starting from 2024 and set to run until 2027. Amazon Prime takes over the Wimbledon broadcasting duties in the aforementioned regions from Sky Sports.  Also read: ICC signs deal with Amazon Paul Davies,...
Aditya Chaudhuri

Hrithik Roshan buys Indian Street Premier League (ISPL) team

Bollywood actor Hrithik Roshan has become the latest celebrity to join the Indian Street Premier League (ISPL), coming on board as owner of the Bangalore-based team. Roshan’s announcement comes days after fellow Bollywood actor Akshay Kumar announcing his ownership of the Srinagar-based ISPL team.  The Indian Street Premier League is a tennis-ball T10 cricket tournament scheduled...
Aditya Chaudhuri

Women’s Tennis Association (WTA) Sponsors

Following are the partners and suppliers of the main organising body of women’s professional tennis — the Women’s Tennis Association (WTA). Also read: ATP Tour Sponsors Title Partner Hologic In March 2022, medical technology innovator Hologic signed a multi-year deal with the WTA, becoming the Global Title Sponsor of the WTA Tour in the process....
Aditya Chaudhuri

Williams Racing to continue with Luke Browning for Formula 3

Williams Racing have confirmed that their Academy driver Luke Browning will continue on for another season in Formula 3.  The 2023 F3 season was Browning’s first season in the category. He even had a stellar run at the F3 World Cup in Macau, where he won the main race from pole. Browning was also the...
Aditya Chaudhuri

PGA Tour reveals Aon deal

The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights and unique experiences for the fans.  Aon will present the “Aon Next 10” and “Aon Swing 5”, with the latter “recognising better decision-making and the...
Aditya Chaudhuri

Jenson Button to return to racing

2009 Formula One champion Jenson Button is set to return to full-time racing in 2024 for the World Endurance Championship hypercar class. The 43-year-old will be racing the Jota Porsche 963 in the top hypercar class in the World Endurance Championship, which includes the famous 24 Hours of Le Mans race. He will be racing...
Aditya Chaudhuri
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