Aditya Chaudhuri

Chinese tyre manufacturer ZC Rubber has been announced as the Official Global Tyre Partner of Arsenal Football Club. The global partnership agreement will see the Chinese company enjoy branding presence at all Premier League, FA Cup and Carabao Cup games played at the Emirates Stadium going forward. Juliet Slot, Chief Commercial Officer, Arsenal Football Club,...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Washington Wizards during the 2023/24 season. McDonald’s The Washington Wizards and American multinational fast-food chain McDonald’s have enjoyed a longstanding relationship that began in 2015. The two parties collaborate to bring fans exclusive offers and discounts....

Tottenham Hotspur Football Club, also commonly known as Spurs, have announced a partnership agreement with Karnataka-based Indian football club Kickstart FC, which will see the London-based English professional football club support the development of local players and coaches in Bangalore.  The partnership was revealed during Spurs Club Ambassadors Ledley King and Osvaldo Ardiles’ week-long India...

U Mumba have joined hands with sports news platform Melbat Live for the upcoming Pro Kabaddi League (PKL) Season 10, on-boarding it as their Title Sponsor. Melbat Live is an international sports news portal dedicated to cricket, kabaddi and football. As per the agreement, the Melbat Live logo will feature on U Mumba’s playing and...

The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner in the US. In accordance with the deal, Foot Locker will get branding presence across various NBA assets such as on-court virtual signage during national...

Indian Premier League (IPL) franchise Rajasthan Royals have announced a multi-year partnership extension agreement with energy solutions company Luminous Power Technologies, which will thus continue on as their Title Partner until 2025. The extension will see the Luminous branding continue featuring on the Royals matchday and training shirt. Luminous will continue to work on various...

The Phoenix Suns have announced a partnership agreement with GHOST, a lifestyle brand which spans energy drinks, sports nutrition, merch and apparel. GHOST has come on board as the Official Energy Drink Partner of the National Basketball Association (NBA) team.  The partnership will see GHOST’s ORANGE CREAM made available at the Suns home games at...

British Formula One team McLaren have announced that their IndyCar team member Pato O’Ward will join them as a Reserve Driver for the 2024 Formula One season.  The Mexican racer has already ran multiple Driver Development tests, having also taken part in the 2021 Abu Dhabi Young Drivers test. Last year, at the 2022 Abu...

The Football Association (FA), the governing body of football in England, has announced a three-year partnership agreement with Adobe, which will see it become an Official Sponsor for the Women’s FA Cup. The partnership will see Adobe focus on fan engagement activities and help clubs connect with their fans through various new and engaging content. ...

Online fantasy sports platform SportsBaazi has roped in Afghan professional cricketer Rashid Khan as a brand ambassador. Via this partnership, SportsBaazi aims to reach out to more people using Khan’s popularity among the cricketing fans. Also read: LevelUp11 announces Rashid Khan partnership Speaking about becoming a SportsBaazi brand ambassador, Khan commented: “The growth of skill-based...