Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Visa and US Soccer extend partnership

The US Soccer Federation (commonly referred to as “US Soccer”) has announced a multi-year partnership extension with Visa, with the latter continuing on as the Exclusive Payment Services Partner of the US men’s and women’s national football teams till 2028.  The extension agreement also states that at least 50% of Visa’s investment will be for...
Aditya Chaudhuri

Verstappen hands Red Bull a record win in Hungary

Max Verstappen created history following his win at the 2023 Hungarian Grand Prix, as Red Bull now have won a record 12 races in a row, making it the most number of consecutive wins by a team in Formula One history. McLaren held the record for most consecutive wins with 11 in 1988, courtesy of...
Aditya Chaudhuri

Shubman Gill teams up with Bajaj Allianz Life

Indian professional cricketer Shubman Gill has partnered with Bajaj Allianz Life. As per the agreement, Gill will help the Pune-based Indian life insurance company reach out to wider audience through marketing campaigns and other promotional content. Speaking about his new partnership, Shubman Gill stated: “I’m delighted to be associated with Bajaj Allianz Life Insurance; it...
Aditya Chaudhuri

Shah Rukh Khan headlines latest 2023 ICC Men’s Cricket World Cup campaign

The International Cricket Council (ICC) has unveiled the “It Takes One Day” campaign, which is part of the build-up to the upcoming 2023 ICC Men’s Cricket World Cup.  The campaign highlights Navarasa: the nine emotions a fan experiences during a cricket match. The campaign is headlined by Bollywood superstar Shah Rukh Khan, with multiple current and former...
Aditya Chaudhuri

WTA extends FanDuel partnership

Sports tech company FanDuel has extended its partnership with the Women’s Tennis Association (WTA). The multi-year partnership extension will see FanDuel continue on as the Hologic WTA Tour’s Authorised Gaming Operator in North, South and Central America. FanDuel has been an early adopter of “featuring video highlights of women’s tennis across its digital platforms and...
Aditya Chaudhuri

Nottingham Forest FC expand Ideagen partnership

English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club’s Official Sleeve Partner for the 2023/24 season. Ideagen, which has been the club’s partner since 2021, will now have its logo feature on the Forest men’s, women’s and academy teams’ sleeves for the 2023/24...
Aditya Chaudhuri

S8UL to host two-day gaming festival on July 29 and 30

Indian gaming and esports organisation S8UL has announced its first-ever gaming fest, an event dedicated to its passionate fans from all over the country. Sponsored by Lenovo and Intel, the S8UL Gaming Fest, which is in partnership with The Esports Club (TEC), will be held on July 29 and 30 in Bangalore. With S8UL bringing...
Aditya Chaudhuri

Nike ends Hockey Canada deal

Sportswear giant Nike has ended its sponsorship deal with Hockey Canada, following the ice hockey-governing body’s handling of sexual assault cases.  It started in 2018, when Canada’s world junior team members allegedly sexually assaulted a woman during a Hockey Canada Foundation gala in 2018. It’s alleged that Hockey Canada had “slush funds” to pay out...
Aditya Chaudhuri

TikTok announces partnership with FIFA

FIFA has announced a new partnership deal with entertainment platform TikTok ahead of the FIFA Women’s World Cup 2023, scheduled to be held in Australia and New Zealand from July 20 to August 20, 2023.  The partnership will see TikTok and FIFA collaborate to bring the fans closer to the action through behind-the-scenes content, team...
Aditya Chaudhuri

Revenant Esports Invitational Showdown BGMI announced

Following its BGMI Champions Cup 2023 success, Rooter, India’s largest gaming and esports content platform, has partnered with Revenant Esports, one of Asia’s fastest-growing esports organisations, for an adrenaline-fueled BATTLEGROUNDS MOBILE INDIA (BGMI) tournament. Set to take place from July 14 to 6, the “Revenant Esports Invitational Showdown” will feature 18 teams from India’s BGMI...
Aditya Chaudhuri
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