Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Koramangala Indoor Stadium to host Skyesports Masters finale

Skyesports has announced that the ongoing Skyesports Masters, India’s first franchised esports league with a ?2cr prize pool, will culminate in a LAN Finale at the Koramangala Indoor Stadium, Bangalore.  Taking place on August 26 and 27, the Skyesports Masters Playoffs will be a grand on-ground event to crown the best Counter-Strike: Global Offensive (CS:GO) team...
Aditya Chaudhuri

FIFA partners with Mengniu for Women’s World Cup

Chinese dairy firm Mengniu has signed a sponsorship agreement with FIFA, joining as an Official Partner of the upcoming FIFA Women’s World Cup 2023, which is being held in Australia and New Zealand.  Mengniu has previously partnered with FIFA for the 2018 and 2022 men’s World Cups. FIFA has stated that, as per the partnership...
Aditya Chaudhuri

Ultimate Table Tennis teams up with Bisleri

The Ultimate Table Tennis (UTT), India’s top-level table-tennis league, has signed a two-year partnership with packaged drinking water brand Bisleri. The two-year partnership will see Bisleri join as the Official Hydration Partner of the league. Bisleri will be working towards keeping the attendees and athletes hydrated. The partnership will also see multiple branded campaigns.  Also...
Aditya Chaudhuri

Willow TV partners with Major League Cricket

Major League Cricket (MLC) has announced a five-year partnership agreement with Willow TV, which will see the latter broadcast the league live in the US and Canada.  The broadcast deal will see Willow TV set up 30 cameras at the Grand Prairie Stadium in North Texas and Church Street Park in North Carolina to give...
Aditya Chaudhuri

Philips India enters gaming industry with BGMI team

Philips India has revealed a partnership with BATTLEGROUNDS MOBILE INDIA (BGMI), thereby entering the world of esports by launching its own BGMI team called “OneBlade”, who will be represented by R Esports. The OneBlade team comprise the following players: Abhinav Kumar, Harshit Kashyap, Dev Sapra, Badal Kumar Behara, Almaz Rahman and Akhand Pratap Singh. R...
Aditya Chaudhuri

NWSL inks partnership with Therabody

The National Women’s Soccer League (NWSL), the top tier of professional women’s club football in the US, has announced a new partnership with recovery technology brand Therabody.  The partnership sees Therabody join as the league’s Official Wellness Technology Partner. As per the agreement, Therabody’s products will be made available to the players at all NWSL...
Aditya Chaudhuri

UFC extends Bet365 partnership

The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide UFC fans with the “Bet Builder” experience, which gives the fans customisable bets from different markets. IMG Arena will be providing additional features for the...
Aditya Chaudhuri

The Hundred teams up with Compare the Market

UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred. The Hundred, which is the latest domestic short-format cricket event from the UK, will have its 2023 edition kick off on August 1, 2023.  The partnership will see Compare the Market work towards enhancing The Hundred’s in-stadium...
Aditya Chaudhuri

Tottenham Hotspur FC ink Shutterstock deal

English professional football club Tottenham Hotspur FC have announced a new partnership with Shutterstock, which becomes the club’s Official Photography Supplier. As per the deal, Shutterstock will use Spurs’ platform to not only reach out to fans but also share engaging content whilst also gaining branding visibility at the Tottenham Hotspur Stadium.  Pierre-Olivier Bouche, Media...
Aditya Chaudhuri

Viacom18 teams up with Major League Cricket

US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league’s exclusive broadcast partner.  The deal will see Viacom18 broadcast the inaugural MLC season digitally and on television on JioCinema and Sports18, respectively.  MLC Season 1 kicks off from July 13 and will...
Aditya Chaudhuri