Aditya Chaudhuri

The Skyesports Masters, India’s first franchised esports league with a ?2,00,00,000 prize pool, has on-boarded Indian IT & gaming peripherals, home & personal entertainment and lifestyle accessories brand Zebronics as its Peripherals Partner.  The Skyesports Masters, taking place in Mumbai in front of a live audience across several weeks, will set a new benchmark for...

AA Gaming, one of India’s most prominent esports production houses, has wrapped up the first season of its newly-launched Counter-Strike IP: the Rush B. This invitational Counter-Strike: Global Offensive (CS:GO) tournament saw the top eight teams from across the country battling for the title of champions and a share of the prize pool.  After an...

Red Bull Racing’s third driver Daniel Ricciardo has revealed the timeline for his first taste of the RB19. The former Renault and McLaren driver has announced that he will be running the RB19 for a test in July 2023. A former Red Bull driver himself between 2014 and 2018, Ricciardo had short stints with Renault...

Smartphone and television brand Xiaomi’s Indian division, Xiaomi India, has been roped in by the Argentine Football Association (AFA) as the latest sponsor of the Argentina men’s national football team. As a sponsor of the Argentine team, Xiaomi India will offer its users and Argentina football fans in India access to exclusive fan experiences, autographed...

Revenant Esports has strengthened its VALORANT team with the addition of Filipino coach Chris Pro. Martir. Pro. will be working with the team to help them analyse their gameplay and help them excel in the ongoing VALORANT Challengers 2023: South Asia Split 2, scheduled to be held in New Delhi, India.  Pro. was previously a...

Indian cricketer Virat Kohli admits that breaking Sachin Tendulkar’s record of 49 ODI centuries will be an emotional moment for him, whereas Indian football team skipper Sunil Chhetri reveals why he thought of giving up on football at the age of 17, as PUMA’s Let There Be Sport docu-series unfolds never-heard-before stories of India’s top...

Gaming technology company Witzeal Technologies has launched Ludo and CandyCash on its multi-gaming platform Big Cash. It has also launched a separate rummy-based app called RummyKhel. The firm recently celebrated its milestone of 35 million registered users. With its player persona-based user acquisition activities and highly rewarding bonus campaigns to existing users, Witzeal Technologies has...

Season 6 of Thug Invitational, India’s foremost Road to Valor tournament with a whopping prize pool of ?2,00,000, kicked off on May 10, 2023. Sponsored by Monster Energy and powered by UniPin India, the tournament is set to feature 32 of the country’s leading gaming streamers and content creators going head-to-head against each other in...

Reigning World Champions Red Bull Racing have roped in Patrón Tequila as their Official Spirits Partner following a new partnership agreement.  The partnership also expands Patrón’s existing agreement with one of Red Bull’s racers, Sergio Pérez.  Kathy Parker, President & Global Chief Marketing Officer of Patrón, commented: “This partnership celebrates two iconic leading brands coming...

playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai Super Kings (CSK), the Punjab Kings (PBKS) and the Rajasthan Royals (RR). The partnership aims to enable fans across the globe feel more connected to...