Aditya ChaudhuriSmartphone and television brand Xiaomi’s Indian division, Xiaomi India, has been roped in by the Argentine Football Association (AFA) as the latest sponsor of the Argentina men’s national football team.
As a sponsor of the Argentine team, Xiaomi India will offer its users and Argentina football fans in India access to exclusive fan experiences, autographed jerseys and a special edition smartphone collection made to celebrate Argentina’s World Cup 2022 victory.
Xiaomi released a statement, which read:
“Determined to deliver exceptional experiences that go beyond consumers’ expectations, is a passion that is shared by both Xiaomi and the Argentina National Team. This partnership represents the coming together of two exemplary teams that strive for continuous improvement and serve as inspiring role models for all.
“Our commitment to providing superior technology resonates and aligns perfectly with AFA’s dedication to excellence in football. This partnership presents an exciting opportunity to bring legendary Argentine footballers such as Lionel Messi, Angel Di Maria, Julián Alvarez, and Emi Martinez closer to the Indian audience, and we are thrilled to make it possible.“
Muralikrishnan B, President of Xiaomi India, commented:
“As a sport, Football brings forth a lot of emotions and passions. It has the ability to bring people together as one community. We are excited to announce our partnership with the Argentine Football Association and as a sponsor for the Argentine National Football Team in India. As a brand, we have always been striving to deliver the best of technology to give our consumers a superior experience, similar to the Argentina National Football Team who have always been determined to surpass the expectation of their fans on the field. This collaboration exemplifies the perfect amalgamation of technology and sports.“
Claudio Fabian Tapia, AFA President, added:
“The Argentine National Team has felt the strength and support of the Indian community throughout the World Cup. Having Xiaomi India, an emblematic brand, as our regional sponsor is one more step in our international business strategy. Xiaomi with its innovative technology and wide range of products will make it easy for our National Team to connect and interact with fans in India. As a result, our association establishes itself as a leading brand in the territory of India. We welcome Xiaomi India as a regional sponsor.“
Anuj Sharma, Chief Marketing Officer at Xiaomi India, said:
“At Xiaomi, we are always looking for opportunities to connect with our consumers and fans, and what better way to do so than through the passion of football. Our partnership with the Argentine Football Association and sponsorship of the world champions offers an exciting occasion for us to further strengthen our connection with our community and we look forward to bringing the best of Xiaomi to football fans across the region.“
Leandro Petersen, Chief Commercial and Marketing Officer of the AFA, added:
“We have established a path and an objective for our Association in territories which we identify with potential for our commercial landing. This regional sponsorship with Xiaomi India is the result of focused work in such target markets and clear direction from AFA. We are pleased to announce Xiaomi India as the third regional sponsor of this country. We will continue in this line to consolidate new agreements in said territory. We will work together with Xiaomi India to strengthen this association that begins today and generate new and innovative experiences for users, increasing and strengthening the position that we have obtained in the Asian continent in general and in India in particular. Today we received a Xiaomi India from the AFA family.“
