Aditya Chaudhuri - News Site Editor Page 321
SAUDIA inks deal with Aston Martin F1
The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
S8UL announces KRAFTON partnership
Leading Indian esports organisation S8UL has announced a new partnership with KRAFTON, maker of popular battle royale game BATTLEGROUNDS MOBILE INDIA, for the Indian launch of its latest mobile game...
Ferrari extend Riva partnership
Scuderia Ferrari have renewed their partnership with yacht company Riva. The partnership extension will see Riva continue on as an Official Sponsor of the team for the 2023 season. The renewal of the deal will also see the yacht brand's logo continue to appear on the Ferrari race car and also on the race helmets of both Ferrari drivers. Alberto Galassi, CEO, Ferretti Group, said, "Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on. 'In Formula 1 I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
2023 Saudi Arabian Grand Prix: Race predictions
After an action-packed season-opener in Bahrain, racing resumes in Jeddah for the Saudi Arabian Grand Prix. Round 2 will see champions Red Bull go in as favourites, but it's the...
My11Circle ropes in Arshdeep Singh as brand ambassador
Young Indian cricketer Arshdeep Singh has been roped in by Games24x7 as the brand ambassador for sports fantasy gaming platform, MyCircle11. As brand ambassador, Singh will appear in multiple TVC and social media campaigns for the brand. Arshdeep Singh, spoke about his new partnership, stating, "Cricket and India are synonymous and inseparable! Indian cricket fans come with a deep rooted understanding of the game, the upcoming players and the dynamics that drive a team to success. My11Circle gives these fans an opportunity to explore this engagement with the sport even further. It provides a fun and competitive environment to share their passion and knowledge and is an exciting way to stay engaged with various tournaments, players, and developments in the sporting world. I’m thrilled to be partnering with My11Circle, which has become one of the most loved fantasy sports platforms in India since its launch.”
Las Vegas Grand Prix partners with Switch
Independent leader in exascale data centre ecosystems, edge data centre designs, industry-leading telecommunications solutions, and next-generation technology innovation, Switch have announced a multi-year partnership with the Las Vegas Grand Prix. The multi-year deal will see the technology infrastructure firm work with the Las Vegas Grand Prix to work towards achieving net zero carbon emissions by 2030. Switch will be serving as an Event Partner of the Las Vegas Grand Prix, which will be making its debut in November, 2023. Pilar Harris, Senior Director of CSR and Government Relations for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative. By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."
Basso Bikes joins AlphaTauri
Italian Formula One team AlphaTauri have announced bike company Basso Bikes as their Official Bike Supplier. As per the agreement, Basso Bikes, which is based out of Vicenza, Italy, will...
Red Bull ink multi-year Athletic Propulsions Labs deal
Austrian Formula One team and reigning F1 World Champions Red Bull Racing have signed a new multi-year agreement with Athletic Propulsions Labs (APL) — a luxury performance footwear brand. The...
LeBron James increases equity in Fenway Sports Group
Los Angeles Lakers star LeBron James will be increasing his equity in Fenway Sports Group (FSG). The move will be “part of a lifetime marketing deal” that James has recently...
LenDenClub teams up with Hardik Pandya
LenDenClub, a peer-to-peer (P2P) lending platform, has roped in Indian cricketer Hardik Pandya as a brand ambassador. The partnership will see the Gujarat Titans captain headline the brand's integrated marketing...