Aditya Chaudhuri

Here, we look at the ongoing and past brand endorsement deals of Indian track and field athlete Neeraj Chopra.

West Ham United Football Club have announced a partnership with leak-proof apparel brand Modibodi.Modibodi thus becomes the Official Back of Shorts and Period-Proof Underwear Partner of the West Ham women’s team, creating history by becoming the first-ever period-proof underwear brand to feature on a women’s football team shirt. Modibodi’s logo will be featured on the...

Serie A has announced a multi-year partnership with German automobile manufacturer Volkswagen.  Volkswagen thus becomes the first-ever Official Automotive Partner and a Technology Partner of the Italian top flight, gaining visibility across the league’s television broadcasts and official digital platforms. On the partnership, Luigi De Siervo, CEO, Lega Serie A, said: “We are particularly pleased...

English football club Nottingham Forest has announced a new partnership agreement with entertainment company, Bally’s Corporation, who will join the club as their new Front of Shirt Partner. The deal will see the Bally’s Corporation logo present on the front of the Forest men’s team’s playing shirts and the company will also have branding across...

The Asian Football Confederation (AFC), the continent’s football-governing body, has announced an extension of its partnership with broadcaster BG Sports in Thailand.  The multi-year extension will see BG Sports broadcast all AFC competitions in Thailand — from the 2025/26 season to the 2028/29 season. BG Sports will also stream the matches live on its YouTube...

German automobile manufacturer Volkswagen has announced a multi-year partnership with LaLiga EA Sports, LaLiga HYPERMOTION, and Liga F Moeve.

West Ham United FC have announced a multi-year partnership with London-based insurance broker Lilley Plummer.

West Ham United Football Club have announced a multi-year renewal of their partnership with online trading platform eToro, which will thus remain their Official Online Trading Partner.  The new deal will see eToro continue to support the West Ham women’s team and enjoy matchday branding rights via pitchside LEDs and stadium screen advertising. The agreement...

Arsenal Football Club have announced a multi-year global partnership with drinkware and food brand Stanley 1913.  The two will kick off the partnership with the launch of a collection of premium, high-performance drinkware and barware for the global Gunners fan base.  The “Stanley 1913 x Arsenal FC” collection will be inspired by Arsenal’s kit colour...

Cricket Australia (CA), the country’s cricket-giverning body, has announced a multi-year partnership with Westpac, a multinational banking and financial services company, bringing it on board as its Principal Partner. The four-year partnership will see Westpac also act as an Official Partner of the Big Bash League and the Women’s Big Bash League.  Westpac will help...