Aditya Chaudhuri

Here, we look at the current and previous brand endorsement deals of Indian professional cricketer Rohit Sharma.

Major League Soccer (MLS) has announced signing a multi-year partnership agreement with US retail corporation Walmart.

Leeds United Football Club have announced a partnership with sports betting and gaming company Parimatch.  The Limassol-headquartered global operator comes on board as the Official Sleeve Partner of the Leeds United men’s first team for their matchday shirt. Parimatch will also enjoy a branding presence at Elland Road and Thorp Arch — the team’s home...

German automotive company Audi, which is set to join the Formula One grid from next year onwards, has announced a partnership with British fintech company Revolut. Revolut comes on board as the Title Partner of the Audi-led F1 outfit that will replace Stake F1 Team Kick Sauber. It will integrate itself into Audi’s financial operations,...

The Trinbago Knight Riders have announced a partnership with online casino and sportsbook Stake.  Stake thus becomes the Official Title Partner of the Shah Rukh Khan-owned Knight Riders Sports’ Caribbean Premier League franchise. The company will gain prominent branding visibility across various team assets, with its logo featuring most prominently on the front of the...

South African franchise cricket league SA20 has announced a multi-year renewal and expansion of its partnership with Switch Energy Drink.  As per the new agreement, the energy drink brand will act as the Official Energy Drink Partner of the league going into its fourth edition. Also Read – Parimatch launches new markets for Nicholas Pooran...

This article contains information regarding Spanish professional tennis player Carlos Alcaraz's brand endorsement deals.

Ultra runner Rod Farvard has been announced as the latest brand ambassador for Amazfit, the Chinese smart wearables manufacturer. Farvard will work with Amazfit on product testing, athlete-led storytelling, and grassroots community events. He joins the brand’s roster of endurance ambassadors, which also includes Italian distance runner Yemaneberhan “Yeman” Crippa and American triathlete Morgan Pearson. ...

The UEFA has announced a partnership renewal with Amazon with the multi-year renewal agreement seeing Amazon continue on as an Official Partner of UEFA Women’s Football until 2030. UEFA will continue to support the women’s game and will support major UEFA tournaments including the UEFA Women’s Champions League and UEFA Women’s EURO 2029.  Amazon will...

Max Verstappen takes Belgian Grand Prix 2025 Sprint win Racing in their team’s history for the first time without their former team principal Christian Horner, Max Verstappen made sure to give Red Bull the perfect start to the weekend as the reigning world champion won the Belgian Grand Prix 2025 Sprint race with Verstappen taking...